November 28 2021: Aerospike is a global leader in next-generation, real-time NoSQL data solutions. The company works with several companies in India including Airtel, Jio, BookMyShow, Flipkart, Snapdeal, PhonePe, Paytm, DBS Bank, Naukri.com, BigBasket, Ola, Dream11 etc. Each of these customers use Aerospike’s services in key strategic initiatives that require high scalability, high availability, high levels of security, while keeping their Total Cost of Ownership to the minimum.
The name "Aerospike" is derived from the aerospike engine , a type of rocket nozzle that is able to maintain its output efficiency over a large range of altitudes, and is intended to refer to the software's ability to scale up.
Aveekshith Bushan, Regional Director and General Manager – APAC speaks to IndiaTechOnline:
Tell us about Aerospike business in India and APAC.
Aerospike has been in existence for 10 years globally and for 8 years in India. Our revenues and customers have doubled in the APAC region over the last 2 years as companies embrace data-rich digital transformation innovations for a competitive advantage.
Our continued investment in the APAC region has allowed us to provide both the solutions acumen and the data platform required to power mission-critical applications such as e-commerce, digital payments, fraud prevention, customer 360, real-time recommendation engines, and other instant decisioning applications. A lot of these applications have been deployed in the traditional Enterprise Segments of BFSI, Telco, while also powering some of the biggest unicorns in the Online Commerce, Gaming and New Tech segments.
What kind of growth and customer momentum has Aerospike witnessed in India?
We recently announced that Q2 2021 was the best quarter in the Aerospike’s history. Quarterly bookings increased 100% in Q2 2021 over Q2 2020 as more organizations around the globe selected or expanded their use of the Aerospike Real-time Data Platform. Additionally, the company is witnessing tremendous growth in the APAC region, as customers in the region continue to expand their global footprint.. Aerospike is trusted by leading enterprises around the world to help them confidently deploy mission-critical, strategic operational applications that make digital transformation possible.
Our patented technology is built to handle massive amounts of data in real-time at the lowest possible latencies. Our platform is highly reliable and requires 80% fewer servers than other solutions. These are just some of the reasons why it is ideal for real-time systems such as these.
Airtel, for example, has built a customer 360 programme on Aerospike that offers a unified picture of all their consumers across all the services to which they have subscribed, as well as their activity and preferences. This enables Airtel to tailor its customer-facing platforms to each user's requirements and preferences, while also giving chances to cross-sell and up-sell newer services.
What are some of the specific sectors in the Indian market that you are targeting?
Aerospike's applicability is cross-industry, particularly in use cases with a continually expanding client base or application needs. This is especially true in a highly competitive yet rapidly developing market like India, where the ability to keep a client and build the user base is vital. We have seen huge adoption in the Telco and BFSI segments in areas like Fraud Prevention, Real-time Payments, Customer 360, and so on during the last two years. Aerospike is still being used in mission-critical real-time use cases like
Recommendation Engines, User Profile Data, Segmentation, and Loyalty by the Online Commerce, High Technology, and Advertising Technology industries, to name a few.
We work with a number of companies in India including Airtel, Jio, Dream11, BookMyShow, Flipkart, Snapdeal, PhonePe, Paytm, DBS Bank, Naukri.com, BigBasket and Ola. Each of these customers employs us in critical strategic projects that require high scalability, high availability, and high levels of security while using significantly fewer servers. For example, identifying fraud while completing an online or credit card payment transaction.
What kind of business opportunities are you currently witnessing in India?
While companies in India continue their Digital Transformation journey, driven by Consumer driven innovation, Aerospike is fast becoming one of the key technology levers that they are using to accelerate this transformation. The need for highly performant, scalable and reliable applications that can service the needs of such a large and diverse market that is spoilt for choice, is adding to this ever growing need for such a platform. We're already seeing a lot of demand for such a platform from key financial, telecom, and new technology businesses in the country, and it'll only accelerate as things have started returning to normal.
What has been the impact of COVID-19 on the business of Aerospike?
Our business has more than doubled in India in terms of revenue despite Covid-19. We grew in terms of customers and our resources as well. Additionally, with the need for multi-cloud and Active Data Centers to provide for the highest levels of availability, customers are beginning to use Aerospike across Data Centers to cater to their BCP requirements. With more people online than ever, the pandemic accelerated the need for truly scalable real-time data platforms that deliver the best customer experience possible. This is especially true after the serious data center outages that few organisations faced late last year, where the need for such a platform is now more than ever. We are very bullish about our prospects in the Indian market over the next year or so.
Technote: NoSQL (originally referring to "non-SQL" or "non-relational") database provides a mechanism for storage and retrieval of data that is modeled in means other than the tabular relations used in relational databases. Such databases have existed since the late 1960s, but the name "NoSQL" was only coined in the early 21st century, triggered by the needs of Web 2.0 companies. NoSQL databases are increasingly used in big data and real-time web applications. (from Wikipedia)