London, February 26 2016: The London School of Marketing has launched the world’s first ever MBA that students in India can study on their smart phones.
The UK based educator has invested in a unique interactive online learning platform. It allows its learners direct access to course tutors, all the essential books and learning materials they’ll need, via their mobile phone.This innovative approach to education means its learners can study when and where they want without being tied to a time or location.Since its launch, hundreds of students have already signed up to use the technology with more expected to follow.
The course has launched its smart phone MBAs in response to the growing demand from its students who want to study on the move.The school, which attracts many international participants, particularly from developing countries, has seen the e-learning market boom in recent years. In the last 18 months the school has set up 48 Local Access Points (LAPs), locations in towns and cities where students can meet to study and prepare their coursework. Since setting up the LAPs it’s seen keen learners from as far afield as the United Arab Emirates, Ghana, India and South Africa enrol on its courses.
The courses it offers via smart phone include an MBA in business studies, a Masters and two undergraduate courses in the same subject. Its professional marketing course can also be accessed via smart phones.
These courses are proving popular with international business executives who prefer to study from their home country rather than live and study in the UK.
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"Education is for everyone and this is another step towards making that possible.”
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Says Anton Dominique, CFO of London School of Marketing:: “Our blended learning approach to higher education gives the student the best of both worlds.They can study at a time and place to suit them and we’ve adapted the technology we use to make that happen. Everyone has a smartphone now, so it makes sense to run courses which our students can access while they’re on the move.We adopt a ‘click and brick’ approach to learning. All our courses are delivered online but in lots of countries we have Local Access Points. These are places where students can go to meet, study together and have access to our experts."
In 2010, the value of the e-learning market was $ 30 billion; in 2015 it was estimated at around $105 billion with the fastest growing markets being in India and China.
The London School of Marketing MBA cost around $ 7000; attending a UK university could cost 5-7 times as much.
Links to courses:
http://www.londonschoolofmarketing.com/mba-top-up
http://www.londonschoolofmarketing.com/mba-uon