Indian healthcare provider, HelpingDoc, receives Rs 100 million infusion from Singapore investor

New Delhi, November 18, 2014: Singapore-based Senior Marketing Systems Asia Pte  (SMS) is to  invest the equivalent of Rs 100 million in, a  two year old  Indian  gateway for healthcare providers to connect to their patients.  
The enterprise,  will  use the funding to strengthen  its professional force  and beef up  its technology back-end in other metros beyond its base in  Delhi.
Currently  it has a data base of 4,000 doctors in Delhi and the National Capital Region,  as well as operations across  major Indian cities. It registers  about 100,000  visits in a month.
Amit Bansal, founder and CEO, told PharmaBiz:  “We are overwhelmed with the idea of including 20000 more doctors in our operations. The recent funds from senior marketing systems, Singapore has helped accelerate the growth. Over the next few months we are looking to expand our presence across multiple cities in India.”
The launch of HelpingDoc was  a step forward in providing access to qualified doctors in the country. Founded by UK-based medical professionals, HelpingDoc itself is not a medical service; it enables patients to book appointments online with doctors. Appointments can be booked online with reminders being sent on SMS to both the patients and doctors. Patients can also review the performance of the doctors and give their feedback. For those patients who are not comfortable with the internet, there is also the facility to book appointments over telephone.

Senior Marketing System, Singapore is a subsidiary of Japan headquartered SMS Co Ltd  which provides information infrastructure for the nursing  and  health care  sector.