Bangalore, January 11 2018: When alumni Aayush Rai and Varun A.V. from IIT Roorkee and IIT Madras respectively set up medical tech startup Inito in Bangalore, they worked on one premise: the average Indian had more than one medical need. DIY home kits were great, but would be greater if they shared the same device. So their team developed a sort of universal kit for home diagnostics. The first test just launched is for fertility monitoring kit for women.
A common reason for stress and anxiety for couples trying to have a baby is not knowing their fertile days. There are are only a few days every cycle when a woman is fertile and has a high chance of getting pregnant. However, 46% of the cycles vary more than 7 days and every 1 in 2 couples identify their fertile days wrong thereby delaying conception. Going to the lab for follicular ultrasound scans multiple times every cycle is very strenuous and already available home products like ovulation kits are unreliable and do not work for the hormone levels of Indian women. The fertility test has been launched after a successful pilot of six months with 100 users.
Inito is backed by cutting edge technology that enables smartphones to perform lab-grade medical diagnostic tests at home using a single portable device. Inito diagnostic device comes with the InitoReader, App and the Test strips. The fertility test works by identifying up to 6 fertile days of a woman’s cycle. The test strips are dipped in urine and inserted into the device, the device is then attached to the phone and the Inito app displays the result.. Inito Fertility Test not only measures Estrogen & Luteinizing Hormone (LH) in urine but also understands cycle variations and gives highly accurate results unique to every individual woman’s cycle and thus increases the chance of her getting pregnant naturally by 89%.The device has been medically tested and the results were found to be comparable to those acquired with clinic-grade instrumentation which cost 100 times more and are 10 times bigger.
Dr. Lavanya Kiran, Gynaecologist at Narayana Group of Hospitals and a pioneer of robotic surgeries said, “Tracking ovulation in the comfort of your home relieves the stress of waiting in a busy OPD or scan center. Moreover, having a record of your cycle trends helps the doctor do a better diagnosis in case a treatment is required.”
Aayush Rai, Co-Founder, Inito adds “With today's stressful and high performance lifestyle, maintaining good health is becoming increasingly challenging. We can be healthier & happier apart from saving tremendous cost if we can monitor our body metrics regularly. Inito was born on this thought. We believe that over the next decade, labs will get into consumer homes and monitoring devices will be as common as mobile phones. We wants to be an integral part of this revolution.”
The test strips are dipped in urine and inserted into the device, which is then attached to the phone and the Inito app displays the result. It is said to understand cycle variations and give highly accurate results unique to every individual woman’s cycle, identifying six fertile days. It costs Rs 3195 from the company's website www.inito.com and a pack of 6 strips costs Rs 895.
The beauty is that later this year, the same instrument can be used for monitoring diabetes, thyroid and Vitamin D tests, with different strips to be launched.