October 22 2014: Mitashi has launched a smartphone for Senior citizens – The Mitashi PLAY Senior Friend. It caters to the needs of the senior generation like large font dialer, large font for storing contacts and reading messages, FM radio, SOS button for emergencies, color coded icons for seniors who cant read or write, dual sim and dual camera.

The smartphone runs  Kitkat android version on a  4 inch IPS screen with  1.2 G Hz Dual Core Processor, 512MB of RAM, 4GB of in-build memory and is priced at Rs. 4999.

Mitashi has packaged this smart phone in a first-of-its-kind see-through box that allows you to inspect the aesthetics of the phone before you purchase it.