Sony launches 4K Bravia TVs in India

03rd September 2014
Sony launches 4K Bravia TVs in India

Bangalore, September 3, 2014: Sony has brought its latest range of BRAVIA 4K ( Ultra high definition) TVs to India.
Offering a brightness range up to two times brighter than a conventional LED TV, X-tended Dynamic Range technology is a brand new technology which achieves a much higher dynamic range of brightness, with higher peaks and deeper blacks through the use of its unique backlighting algorithm that further enhances picture quality. 
 Selected models of this year’s line-up will incorporate the new innovative “Wedge” structure – a form factor which was designed to increase stability in an era when screen size continues to increase. By lowering the TV’s center of gravity, Sony was able to achieve a smaller pedestal size than conventional TVs, allowing for a wide variety of installation options, despite a large screen size. The TVs come with a port replicator which allows easy connection with a single cable & thus minimising the cable clutter.
In order to make 4k technology relevant in today’s scenario with limited availability of 4K content, the processing engine supportsup-scaling of any 2K(FHD/HD) content to 4K picture quality
All six of the new 4K models offered by Sony will incorporate the  picture processing engine, 4K X-Reality PRO, which uses a combination of unique up-scaling and super resolution technology 
In addition, the new TVs will support the latest HDMI standard, HDMI 2.0, which gives them the ability to display 4K/60p content. This is a standard which is ideal for fast moving content such as sports. The TVs are also compatible with MHL 3.0, which supports 4K output from smartphones and tablets. In addition to these features, the new models are equipped with a new decoder which supports HEVC and can playback 4K/60p contents from Internet streaming services & USB playback.

The prices range from around Rs 70,000 to Rs 750,000.