Photo: Sajan Pillai, CEO of UST Global and Chennai SuperKings skipper MS Dhoni unveil the team jersey
Abu Dhabi, UAE April16 2014: Leading Infotech companies continue to break ground in India to sponsor teams in the Indian Premier League. Hard on the heels of the tie-ups of Huawei with Royal Challengers Bangalore and Quikr with Delhi Dare Devils that we reported in this space yesterday comes news from AbuDhabi -- venue of the opening matches this week, that California based and Indian talent-fuelled IT services and solutions company, UST Global, has entered into a sponsorship deal with Chennai Super Kings.
The three year deal beginning in April 2014 with the two-time Indian Premier League champions adds to UST’s growing portfolio of sport sponsorship globally. The agreement will see the UST Global logo appear on the leading arm of the playing shirt, and on the back of the team’s helmets and caps.
Chennai Super Kings will begin their IPL 7 campaign against the Kings XI Punjab at the Sheikh Zayed Stadium in Abu Dhabi on April 18.