TS Sridhar, Vice General Manager (South), Nokia along with Model and Actress Sushma Reddy unveils bold new retail format for the Nokia Lumia family and Rolls out ‘The Amazing Everyday’ campaign in Bangalore on Dec 9 2011 
Nokia launches its first Lumia Windows phones – and a new marketing strategy Tying up with the launch of the upcoming Nokia Lumia family of smartphones, over 5000 of Nokia’s top retail stores across the country will sport a new identity. The new elements include a strong visual experience with 3D and 2D in-store branding and a luminescent range of white furniture. A specialist field sales force will deliver an unparalleled experience to consumers on live devices placed at every retail outlet selling Nokia Lumia smartphones. The first Lumia phones launched:

Nokia Lumia 800: features vivid colors (cyan, fuchsia and black) and the best social and Internet performance, with one-touch social network access, easy grouping of contacts, integrated communication threads and Internet Explorer 9. It features a 3.7 inch AMOLED ClearBlack curved display blending seamlessly into the reduced body design, and a 1.4 GHz processor with hardware acceleration and a graphics processor. The Nokia Lumia 800 contains an instant-share camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory

Nokia Lumia 710 can be personalized with exchangeable back covers and thousands of apps to bring the Lumia experience to more people around the world. The Nokia Lumia 710 is designed for instant social & image sharing, and the best browsing experience with IE9. It is available in all black, all white, white front with cyan back cover and white with fuchsia back cover.   Dec 10 2011