Image  Courtesy  mathuraweb.in
October 20 2017:  As yet another Diwali season  winds down, a dose of reality  about the online commerce business.  When it comes to important festivals like Diwali. , Indians prefer to stick to traditional neighbourhood   shops.
Leading market research and data analysis company,  Velocity MR , has  announced the results of their pan India study to monitor consumer purchase patters for Diwali. The study covering Delhi, Kolkata, Chennai, Mumbai, Bangalore, Pune, Ahmedabad, Jaipur and Patna had a sample size of 2028 adults in the age group of 25 to 55 with a 60:40 split between women and men respectively.
The study was conducted by Velocity MR to monitor shifting trends in shopping in the age of the internet and online shopping..
Says Jasal Shah, Managing Director & CEO of Velocity MR, “Diwali is the most celebrated festival in India and is symbolic of Indian culture the world over. This festival brings every Indian back together with their closest family and makes them want to do everything traditional and ritualistic. This is probably the month that results in the maximum shopping as a result in the country with Dussehra and Diwali back to back.”
Highlights of the Study

•             Indians prefer buying sweets from regular shops than buying it online as 76% buys from regular sweet shops and only 30% buys it online
•             Diwali means home for India as 82% of people intend to celebrate Diwali at their homes followed by a very small chunk mentioning native place, resorts etc.
•             It seems Diwali brings families together as 92% of the people intend to celebrate Diwali with parents
•             90% of the people exchange sweet boxes during Diwali followed by chocolates (76%), dry fruits (69%), new clothes (55%)
•             87% of the people buy new clothes during Diwali, followed by purchasing gifts/decoration items, crackers
•             India buys gifts majorly for family members during Diwali as 95% of the people purchase gifts for immediate family. A very smaller group purchases gifts for their work colleagues, charitable organizations& temples.
•             Office Appliances are the least desired gift for Diwali with only 11% of people looking for it whereas sweet boxes are the most desired one (78%)