Flipkart buys signal unusual St Valentine's Day trends

12th February 2016
Flipkart buys signal unusual St Valentine's Day trends

Bangalore, February 12 2015: Celebrating the season of love,  leading Indian e-comm site, Flipkart has witnessed some very interesting shopping trends. An array of unusual Valentine ’s Day gifting options like Polaroid cameras, wearable devices, coffee makers, Gaming Consoles  and beard oils have been trending amongst  Flipkart’s 50 million customer base.

While traditional gifts such as heart shaped jewellery and apparel are common favourites, Indians are looking out for a whole new range of romantic yet practical gifting options for their loved ones. From swanky gadgets to personalized accessories, customers have been shopping from a wide variety of silly to idealistic products on Flipkart.

 Here are some interesting insights around what Indian’s are shopping this Valentine’s Day:

  • Polaroid cameras have been the top selling item amongst consumers – especially the blue and red options. Action Cameras is an interesting &niche category which has seen a significant momentum(3X) in last couple of months
  • Moto 360 2nd Gen Rose Gold variant- specially designed for women has been another hot selling item this month
  • PSP’s, Sony Play Stations and Microsoft Xbox gaming consoles have emerged as a hot gifting favorite amongst young couples. Games such as – Fallout 4, Grand Theft Auto V have been the popular choice. Gaming Console have seen a 8X growth in last 1 month 
  • As beards continue to be a huge trend amongst guys this season too, beard oils from Ustraa and Beardo topped the gifting list
  • Men’s grooming products like trimmers and shavers have been a hot favorite too. Customers can choose from close to 1000 products under this segment
  • Smart fitness bands, coffee makers, hi-end headphones and Bluetooth speakers are the other top-picked products for this valentine’s season –Smart Bands from Honor  also picked up very well  .Bluetooth speakers sales  saw  3X growth