Singapore, December 18, 2014:  All Nippon Airways (ANA),  has developed an app to help passengers relax and take their minds off during  takeoff. 
The ‘ANA Takeoff Mode’ app takes the form of a simple but absorbing puzzle where users have to maneuver a ball on screen to collect points, with relaxing music playing in the background. What really makes the app truly unique; however, is that it measures the amplitude and frequency response of the ambient noise inside the aircraft cabin. When the aircraft’s engines are at full throttle during takeoff, the audio profile triggers a special animation and message for the user
A new survey, commissioned has found that 72% of U.S. airline passengers have felt apprehensive about flying before. The most uptight flyers find takeoff to be the most stress-inducing part of the journey (68%), which is why Japan’s largest airline, developed  the ‘ANA Takeoff Mode’.  It has been launched last week in the Apple store
The ‘ANA Takeoff Mode’ is one of the first smartphones apps to take advantage of the U.S. Department of Transportation’s Federal Aviation Administration (FAA)’s announcement on October 31, 2013 that airlines can safely expand passenger use of Portable Electronic Devices during all phases of flight.
“It is important to ANA that we pay attention to every single detail to ensure a comfortable and enjoyable flight for all our passengers. We’ve put in much thought and consideration into each stage of the passenger journey from our flagship lounges in Tokyo to our award winning inflight dining programmes, ‘The Connoisseurs’, says  Mitsuo Tomita, General Manager of ANA’s Singapore office and Vice President of Marketing and Sales, Asia at ANA. “Our latest offering, the ‘ANA Takeoff Mode’ is another example of how we are always trying to improve the customer’s flying experience. We hope that it will help to ease and relax flyers, allowing them to enjoy their flight with ANA from the very beginning.”
For more information on the ‘ANA Takeoff Mode’ :
Here is a link to a  video. 
Link to an ANA  research report