Global online marketplace, eBay, has announced India-specific results of its fourth annual Census, which documents the key trends in online buying, importing, selling & exporting across Indians in the Top 20 eCommerce Hubs, 28 states and 7 Union Territories. India’s Top 5 eCommerce Hubs are Delhi, closely followed by Mumbai, Bengaluru, Jaipur & Chennai.

According to the eBay India Census, shared with the media last week by Deepa Thomas, Head – Partnerships & Pop Culture, eBay India: Online Shopping is mainstream & a nationwide phenomenon: India had over 3,311 eCommerce hubs across the country. The Top 5 States with the most transactions were Maharashtra, Delhi, Tamil Nadu, Karnataka & Andhra Pradesh.
Consumers & Entrepreneurs from Rural India are increasingly plugged into eCommerce: Over 1,267 Rural Hubs are transacting online with1 out of every 10 purchases from Rural India as well as 1 out of every 20 sales from Rural India.
Metros have a dominant share of purchases, with Tier 2 & 3 cities catching up fast: Metros contributes 51% of all eCommerce Transactions while Tier 2&3 Cities contribute about 40% of transactions & Rural India contributing to 9% of transactions.
Online Indians are brand savvy: eBay Census Top 5 Brand Rankings revealed Sony as the largest brand on eBay followed by Nokia, Samsung, Apple & Reebok.
Women shoppers are buying cosmetics, jewellery, watches, fashion & fitness equipment online. Over 45% of all purchases are in the Lifestyle category.
Electronic gadgets continue to rule the online shopper’s wallet: Gadgets continue to be the most popular choice & contribute to 50% of all purchases.
Indian Retail Exports accelerating rapidly & export to 189 countries worldwide: Indian entrepreneurs export a variety of products to millions of eBayers in 189 countries around the globe. The Top 5 Countries
Indians export to are United States, United Kingdom, Australia, Canada & Germany.

The eBay India Census is an annual eBay property, designed to throw light on online buying and selling behaviour in India as well as trends from global eBayers buying from Indian entrepreneurs as well. The eBay India Census presents interesting online shopping trends by analyzing transactions completed across 28 States, 7 Union Territories, Top 20 Cities in India and 189 Global Countries. eBay India (www.ebay.in ) extracted trend based information on the study of all transactions on its website over 12 months (All online buying and selling transactions beginning July 1, 2010 and ending June 30, 2011).
Key findings from eBay Census 2011 can be found in the eBay Census Guide as well as a dedicated microsite: www.ebay.in/census  

About eBay India: eBay India is a 100% subsidiary of eBay Inc with over 2.7 million registered users in . over 3,296 cities in India. All listings on eBay India offer Paisa Pay – a secure online payment gateway enabling credit card, debit cards and online bank transfers. At any given time, there are over 2 million live listings on eBay India across 2,000 categories of products in Electronics, Lifestyle, Collectibles & Media verticals. Approximately 23,000 sellers sell on eBay India annually. eBay India can be accessed on the mobile web on m.ebay.in

October 2 2011