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SNAPSHOT

INDIAN IT IN NUMBERS 

(Updated  February 4 2012)
- Total no. of phone subscriptions: 957 million
Mobiles  925 million 
Landlines: 32 million  

Total no. of PCs: 60 million  
Internet accounts:  63 million  (fixed);  15  million (on mobile phones) 
Broadband: 13.37  million

Active Internet users:  200 million fixed + mobile Internet 40 millionTV owning houses: 116 million ( digital: 30 million)

NEW! Indian enterprise spending 2012-2015 :Gartner  projections

Top 10 broadband and internet operators and their market share in India

NEW! Telecom net additions in India plummet

India scores low in global connectivity scorecard

 Click for Indian Govt  new IT, Telecom, Electronics Policy drafts ( full text)

Also: India Media and Entertainment Industry PwC study Aug 2011

Click for more


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Inbound marketing, a megatrend of 2012?

 




Useful Links
 

Snapshot

 INDIAN IT IN NUMBERS 

(Updated:   February 4 2012)
 -- Total no. of phone subscriptions*:  957 million  
Mobiles:  925 million 
Landlines: 32 million 
-- Total no. of PCs: 60 million  
-- Internet accounts:  63 million (fixed);15  million (on mobile phones)

Broadband:  13.37 million

-- Active Internet users:  200 million fixed* +  (Mobile internet: 40 million) * An internet connection is tpically shared by  2-4 users

NEW! Indian enterprise spending 2012-2015 :Gartner projections: http://www.indiatechonline.com/indian-enterprise-spending-forecast-2012-15--gartner-122.php  

Top 10 broadband and internet operators and their market share in India http://telecomlead.com/inner-page-details.php?id=6032 NEW! Telecom net additions in India plummet. http://telecomlead.com/inner-page-details.php?id=5950

India scores low in global connectivity scorecard. Link to India page of Nokia-Siemens global survey:http://www.connectivityscorecard.org/countries/india

Full text of  Indian Govt new draft policies for IT, Telecom, Electronics:  IT Policy: http://www.mit.gov.in/sites/upload_files/dit/files/National_Policy_on_Information_Technology_07102011(1).pdf

Telecom Policy: http://www.dot.gov.in/NTP-2011/final-10.10.2011.pdf 

Electronics Policy: http://mit.gov.in/sites/upload_files/dit/files/Draft-NationalPolicyonElectronics2011_3102011.pdf   

India Entertainment and Media Outlook 2011 ( PwC/ Aug 2011 study )  The Indian entertainment and media industry recorded one of the highest growth rates in the world --at 11.2% in 2010 thanks to a return to over all industry, consumer and advertising spend; but this is less than the 12.4 per cent predicted by PricewaterhouseCoopers (PwC) at this time last year. However PwC predicts a faster growth of 13.2% year on year, that will take the industry from Rs 646 billion to Rs 1199 billion by 2015 in its report “ “India Entertainment & Media Outlook 2011”.
Television is expected to account for half the total entertainment business by 2015 growing at a CAGR of 14.5%, expanding from an estimated Rs 306.5 billion in 2010 to Rs 602.5 billion by 2015.
The films sector is projected to grow at a CAGR of 9.3 per cent over the next five years, reaching Rs 136.5 billion in 2015 from today’s Rs 87.5 billion.

The print sector is projected to grow by 9.6 per cent over the next five years, reaching Rs 282 billion in 2015 from todays Rs 178.7 billion.

Radio is expected to grow at a CAGR of 19.2 per cent over 2011-15, reaching Rs 26 billion in 2015 from Rs 10.8 billion now.

The music sector is projected to grow at a CAGR of 17.6 per cent over 2011-15, fuelled by mobile value added services, to reach Rs 21.4 billion in 2015 from Rs 9.5 billion in 20 10
The animation, gaming and VFX industry is expected to maintain its pace to grow at a CAGR of 21.4% to Rs 82.6 billion in 2015 from its current Rs 31.3 billion.
Internet advertising too is projected to rebound and grow by 25.5 per cent to reach an Rs 24 billion in 2015 from the present Rs 7.7 billion in 2010.
Out of home advertising spend is projected to reach Rs 24.0 billion in 2015 from Rs 14.0 billion in 2010.

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