Bangalore, July 9 2018: Panasonic has been one of the more agile among the  global brands, to  target, quite early,  the sub Rs 10,000 smartphone market in India.
The Eluga Ray 550 offers  a high definition 5.7 inch display in the new 18: 9 aspect ratio and decent cameras:  13 MP front and 8 MP rear, both with LED flash.  The 3GB RAM is complemented by 32 GB of storage which you can expand to 128 GB.  Not too many phones  at this asking price -- Rs 8999 ( quoted cheaper at online sites) offer both finger print and face unlock security. The 550 goes a step  further: you can define a few "trusted places" which you can unlock even without a password ... very useful for a quick look.
Another Panasonic bonus is its AI assistant, Arbo, a quick learner which will pretty soon learn your routine ans jog you with reminders
This is a 4G LTE phone, but I would  have liked to see a later version than the default Android 7.  The bezel-less  screen and the metallic body gives the 550 a classy  look and feel.