Mumbai February 16  2013: South Asia’s largest digital entertainment company, Hungama Digital Media Entertainment and India’s largest game studio,  Gameshastra, have come together in a  joint venture to  create an integrated and comprehensive gaming company. The new alliance brings together Hungama’s strengths in digital entertainment, with expertise in the area of mobile and online gaming and Gameshastra’s  expertise in game development to deliver localized games across various platforms.

Says Neeraj Roy, MD & CEO, Hungama: “The concept of gaming has caught on across the world and is gaining rapid pace especially in the mobile and connected devices environment. Through our partnership with Gameshastra, we will create a bouquet of games that are engaging and addictive for the average gaming enthusiast. We hope to provide them with the ultimate gaming experience in the comfort of whichever connected environment they choose.”

Adds Prakash Ahuja, CEO of Gameshastra: “The sophisticated devices and seamless connectivity has brought us to a whole new age of gaming. This partnership between Hungama and Gameshastra will strive to provide this new age gaming experience across genres and platforms to the Indian audience. We see a huge demand, for localized content and our partnership shall definitely be the starting point of an emerging trend in the Indian gaming arena.”