A view of the India pavilion at CommunicAsia in Singapore June 19-21 2012 ( Photo: Anand Parthasarathy/ IndiaTechOnline)
Indian exhibitors at CommunicAsia, 60-plus this year
SINGAPORE, June 26 2012 – CommunicAsia2012, EnterpriseIT2012 and BroadcastAsia2012, Asia’s focal industry venue for ICT, digital broadcasting and entertainment technology industry professionals has concluded with 56 countries and regions in attendance over four days last week. Indian exhibitors also doubled this year to 63 and the India pavilion occupied two bays of the main floor at the Marina Bay Sands convention venue of CommunicAsia. Leading companies like Tata Communications took up separate space to highlight their offerings in the telecom arena.
Close to 2,000 exhibitors presented the latest technologies in next generation fibre broadband, M2M technology, cloud security, DVB-T2, Over-the-Top Technology (OTT) etc.
The Huawei booth, the largest individual exhibitor at CommunicAsia2012, drew crowds with its new, range of consumer and enterprise products, including the Android-powered Ascend handsets and mobile Wi-Fi devices.
ST Electronics also attracted a continuous stream of visitors with its Smart Cities showcase of the latest in data management and resource utilisation for public utilities – a technology concept that is making waves across the globe. MAVEN – a robot from Nanyang Technological University’s Institute for Media Innovation – excited the crowd with its ability to recreate a 3D representation of its surroundings as it travelled the exhibition floor.
Human IT Solutions in the Korea pavilion unveiled ‘Human Gate – Lite’, an indoor gate ball system using infrared motion capture of the whole body so that the player does not need to wear any equipment or use a handheld device. The new system is set to hit the market in August this year.
EnterpriseIT, held in conjunction with CommunicAsia, showcased exhibitors comprising international IT systems providers and companies offering enterprise solutions ranging from cloud computing, data centre services, security and M2M, to mobility solutions and video conferencing.
The special OTT feature area, one of the star attractions at BroadcastAsia2012, saw a huge number of visitors stopping to catch a glimpse of the Euro2012 on various platforms including TV, laptop, tablet and mobile phone; and other content contributed by Sony Pictures. A consortium of exhibitors facilitated this multi-platform delivery of content. The Media Village’s hourly demonstrations of the most exciting post production and visual effects solutions was seen to be highly popular with the audience. Goodby girls, hello hot wheels!
An interesting draw was the photography subject Sony used to demonstrate the features and versatility of its cameras – a sparkling Mini Cooper. In fact many of the leading camera and studio equipment makers including Panasonic, who customarily set up well-lit stages peopled by comely female models for delegates to use as 'shooting subjects', seem to opt for hard metal -- cars, motorbikes and the like as the subjects. The times, they are a-changin' indeed!