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A TV edge to grocery-on-the-go

Bangalore, June 9 2012: The hybrid -- bricks-n-clicks -- Indian retail platform, AaramShop has launched a television option to help retail traders reach their customers more effectively. 
Intelligent Audio-Video screens enable narrowcasting of infomercials or advertisements, targeted at grocery shoppers, in the last mile of shopping, taking in-store communication to the next level. (AaramShops are independent neighborhood grocery stores which can also be accessed online by consumers)
AaramTVs are especially designed for placement within the traditional grocery channel / the kirana stores / the neighborhood mom & pop stores. This is the very 1st time that such a solution has been introduced at the point of purchase to create top of the mind recall for the customers. Aaramshop will be targeting locations with high footfalls and aim to associate as many vendors as listed with them by the end of this year.
The brand advertisers can use AaramTV to engage with their audience at the right time and right place - the moment of truth, when a consumer is taking a decision on her/his brand purchase in the neighborhood retail shops. They are strategically placed only within neighborhood stores that sell FMCG / CPG brands, thus ensuring a very qualified reach-out to shoppers at the moment when they are most likely to make the brand choice.
“AaramTVs are a last mile media option to influence the consumers of AaramShops. This in-store media brings to life brands and their messages in an otherwise cluttered environment. It puts a brand's merchandising efforts on steroids.”, says Vijay Singh, CEO & MD, Aaramshop.
Over 2150 retailers across 27 cities in India use AaramShop as their preferred commerce partner. The chain was awarded the Global Top 100 Start-ups of 2011 by Red Herring. www.aaramshop.com  




    


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A TV edge to grocery-on-the-go
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  "< What the finders found >Ads to saveWe know soetimmes the newspaper flyers and other junk stuffed in your mailbox each week can seem more like clutter than anything helpful,a0unless you take the time to peruse the sales as each insert is delivered and snag the useful coupons.Fortunately, you can now relegate most of those grocery store ads to the recycling pile and instead browse the latest sales, steals and deals in your area right from your computer!So whether you're looking for the best place to get a deal on 12-packs of Diet Coke, the lowest price on strawberries or 2-for-1 offers on paper towels, here are twenty-odd places to start your search:For more grocery shopping stuff, check out out sister site ChoreTell.com fora0 &a0."
     
A TV edge to grocery-on-the-go
by Natalia on   31,  2012
  "< What the finders found >Ads to saveWe know soetimmes the newspaper flyers and other junk stuffed in your mailbox each week can seem more like clutter than anything helpful,a0unless you take the time to peruse the sales as each insert is delivered and snag the useful coupons.Fortunately, you can now relegate most of those grocery store ads to the recycling pile and instead browse the latest sales, steals and deals in your area right from your computer!So whether you''re looking for the best place to get a deal on 12-packs of Diet Coke, the lowest price on strawberries or 2-for-1 offers on paper towels, here are twenty-odd places to start your search:For more grocery shopping stuff, check out out sister site ChoreTell.com fora0 &a0."
     
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