New Delhi, March 5, 2012: Yahoo! India, has launched its fifth Indian language avatar -- in Malayalam. The portal http://malayalam.yahoo.com/ is co-branded with leading Malayalam language daily, Malayala Manorama and will help address a n estimated 37 million-strong global base of Malayalees.
Malayalam on Yahoo! India, offers local, national and global news across genres of Politics, Sports, Business, Governance, Utility, and Entertainment. Lifestyle and utility information is available under heads like as Education, Motoring, Health, Religion and Spirituality, and Astrology. Select content sourced from Manorama Online such as Movie, Music, and Weekend features will also be featured.
According to the ICube report by the Internet And Mobile Association of India (IAMAI), the Indian language audience is growing at a rate of nearly 40% per year and the next wave of digital audience in India is expected to emerge from the non-English speaking population.
Says Arun Tadanki, Managing Director, Yahoo! India and South-East Asia:“ The launch of Malayalam content on Yahoo! India is yet another milestone in the execution of our language strategy, aimed at growing the overall Internet user base in India. Our choice of partner has always been driven by our commitment to bring in premium content from a trusted brand, in this case Malayala Manorama. Together, we bring the latest from the world of news, entertainment and other local interests to a discerning audience.”
Yahoo !India is already available in Hindi, Tamil, Marathi and Bengali. Yahoo! Tamil story at IndiaTechOnline:http://www.indiatechonline.com/it-for-you.php?id=278