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Net users in India cross 100 million: study

November 9 2011: The Internet and Mobile Association of India (IAMAI) has estimated India’s Internet users as 112 million. A study released by the IAMAI says as of September 2011, there will be 112 Million claimed Internet users: 88 million from urban cities and 24 Million from rural villages.
Compared to last year, there has been a growth of around 13%. The momentum is expected to hold up and by December 2011, it is expected that there will be 121 Million claimed Internet users
Of 112 Million claimed Internet users, there are 90 Million (70 Million in urban cities and 20 Million in rural villages) users that use
Internet at least once a month (i.e. active Internet users)
Home, as an access point, has grown by a large percentage compared to 2009. The usage of Cyber Café for Internet access has reduced this year. Of the active Internet users in urban cities, 26.3 Million access Internet through their mobile phones. This has been the most recent change in the access behaviour. It is expected that this trend will continue to grow in the immediate future.
Youngsters in India continue to drive Internet Usage in India. In usage of School Going Kids has seen a substantial rise.
This opens up the market for children aged below 18 year of age.
Internet usage in Smaller towns continue to spike their dominance over Top 8 metros with a combined usage of more than 60%
Emails, Education, Social Networking, Music and Text chatting are the most popular activities amongst Urban Internet users.
Of 79 Million active Internet users, 87% of Urban Internet users use internet at least once a week.
Link to full report http://www.iamai.in/Upload/Research/11720111091101/icube_3nov11_56.pdf  




    


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