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Raghunatha Chary, Regional Vice President ( Sales) India ( left) and Morten Brogger, CEO, MACH
 
 
MACH offers Indian mobile providers, customers, better data roaming

Luxembourg-headquartered global leader in mobile monetization solutions, MACH, has brought its 3G and 4G solutions to India, offering to provide mobile telecom providers the ability to leverage and optimise data roaming across  multiple technologies: GSM and CDMA, WiFi or WiMAX.

The MACH data roaming engine was first unveiled earlier this year, at the Mobile World Congress in Barcelona, Spain, offering end users the benefit of more controlled, lower roaming bills even while service providers are enabled to drive revenues by giving them a true picture of the true wholesale margins they are making on roaming.
In a briefing for IndiaTechOnline, during his visit to India last week, MACH’s CEO Morten Brogger explained that with the 3G networks poised to expand sharply in what is one of the world’s largest prepaid markets, operators demand business intelligence, analytic tools and solutions to help them optimise their volume commitments and roaming business. As a leader in this arena, MACH is well positioned to help operators differentiate themselves on quality rather than quality, he added.
By enabling data roaming charges to be service specific and policy-based rather than dependent on volume, service providers can offer a better proposition to their customers.
Globally some 44 percent of customers switched off data service while roaming abroad. For Indians this number is almost 90 percent – so clearly there was a huge untapped market opportunity to expand global data roaming at least three-fold – provided the offerings were perceived to be reasonably priced.
Raghunatha Chary, MACH’s Regional Vice President ( Sales) India said operators here were looking to maximise roaming coverage regardless of technology to allow roaming from CDMA to GSM to WiFI to WiMAX . MACH’s Inter-Standard Solution made this possible and removed the need for carrying multiple SIM cards.
MACH has offices in12 countries and employs more than 1,000 people worldwide. It has set up its second global data clearing platform in Hyderabad, committing $ 6 million– its largest single investment ever. Roaming is said to be growing at 20 percent every month in India www.mach.com  . September 19 2011




    


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MACH offers Indian mobile providers, customers, better data roaming
by .rose on October  16,  2011
  "pulpell for ardoption an pam oil for sell"
     
MACH offers Indian mobile providers, customers, better data roaming
by .rose on October  16,  2011
  "pulpell for ardoption an pam oil for sell"
     
MACH offers Indian mobile providers, customers, better data roaming
by .rose on October  16,  2011
  "pulpell for ardoption an pam oil for sell"
     
MACH offers Indian mobile providers, customers, better data roaming
by Matei on October  01,  2011
  "Why do I bother calilng up people when I can just read this!"
     
MACH offers Indian mobile providers, customers, better data roaming
by Matei on October  01,  2011
  "Why do I bother calilng up people when I can just read this!"
     
MACH offers Indian mobile providers, customers, better data roaming
by Kunio on   31,  2012
  "I've rated many marketing books as moecidre, but strongly recommend this book. Mobile Marketing has true marketing substance including explanating the mobile's core marketing knowledge foundations technology overview and people's behaviour in using the technology and then includes mobile marketing services that capitalize on the behavior. Though much of this book's mentioned specific advertising services will become out-of-date, its explanation of mobile's core technologies and defintions of mobile's acroynm-filled vocabularly will be useful for many years. I'm a web marketer with over 30 years of IT background who learned an enormous amount from this book. Though my mobile marketing reading is limited, I felt the book is comprehensive and appropriately condensely written. Most fluff marketing books might write 3 pages for a case study, here its case studies cover the marketing essentials in 2 paragraphs; excellent writing. One of the few marketing book I have to read carefully. The book is $25; most $25 marketing books I would have reviewed in less than 4 hours this one, I'm over 10 hours, and still am only 1/3 through. Every chapter provides valuable marketing information."
     
MACH offers Indian mobile providers, customers, better data roaming
by Kunio on   31,  2012
  "I've rated many marketing books as moecidre, but strongly recommend this book. Mobile Marketing has true marketing substance including explanating the mobile's core marketing knowledge foundations technology overview and people's behaviour in using the technology and then includes mobile marketing services that capitalize on the behavior. Though much of this book's mentioned specific advertising services will become out-of-date, its explanation of mobile's core technologies and defintions of mobile's acroynm-filled vocabularly will be useful for many years. I'm a web marketer with over 30 years of IT background who learned an enormous amount from this book. Though my mobile marketing reading is limited, I felt the book is comprehensive and appropriately condensely written. Most fluff marketing books might write 3 pages for a case study, here its case studies cover the marketing essentials in 2 paragraphs; excellent writing. One of the few marketing book I have to read carefully. The book is $25; most $25 marketing books I would have reviewed in less than 4 hours this one, I'm over 10 hours, and still am only 1/3 through. Every chapter provides valuable marketing information."
     
MACH offers Indian mobile providers, customers, better data roaming
by Geralynn on   02,  2012
  "IMHO you've got the right anwesr!"
     
MACH offers Indian mobile providers, customers, better data roaming
by Geralynn on   02,  2012
  "IMHO you''ve got the right anwesr!"
     
MACH offers Indian mobile providers, customers, better data roaming
by cheap bookmarking service on November  05,  2012
  "6SOZZT I really liked your blog post.Really looking forward to read more. Want more."
     
MACH offers Indian mobile providers, customers, better data roaming
by cheap bookmarking service on November  05,  2012
  "6SOZZT I really liked your blog post.Really looking forward to read more. Want more."
     
MACH offers Indian mobile providers, customers, better data roaming
by pills for lose weight on February  01,  2013
  "HhZYWx Great article.Much thanks again. Will read on..."
     
MACH offers Indian mobile providers, customers, better data roaming
by pills for lose weight on February  01,  2013
  "HhZYWx Great article.Much thanks again. Will read on..."