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India entertainment biz: good; could be better: PwC

The Indian entertainment and media industry recorded one of the highest growth rates in the world --at 11.2% in 2010 thanks to a return to over all industry, consumer and advertising spend; but this is less than the 12.4 per cent predicted by PricewaterhouseCoopers (PwC) at this time last year. However PwC predicts a faster growth of 13.2% year on year, that will take the industry from Rs 646 billion to Rs 1199 billion by 2015 in its report “ “India Entertainment & Media Outlook 2011”.
Television is  expected to account for half the total entertainment business by 2015 growing at a CAGR of 14.5%, expanding from an estimated Rs 306.5 billion in 2010 to Rs 602.5 billion by 2015.
The films sector is projected to grow at a CAGR of 9.3 per cent over the next five years, reaching Rs 136.5 billion in 2015 from today’s Rs 87.5 billion.

The print sector is projected to grow by 9.6 per cent over the next five years, reaching Rs 282 billion in 2015 from todays Rs 178.7 billion.

Radio is expected to grow at a CAGR of 19.2 per cent over 2011-15, reaching Rs 26 billion in 2015 from Rs 10.8 billion now.

The music sector is projected to grow at a CAGR of 17.6 per cent over 2011-15, fuelled by mobile value added services, to reach Rs 21.4 billion in 2015 from Rs 9.5 billion in 20 10
The animation, gaming and VFX industry is expected to maintain its pace to grow at a CAGR of 21.4% to Rs 82.6 billion in 2015 from its current Rs 31.3 billion.
Internet advertising too is projected to rebound and grow by 25.5 per cent to reach an Rs 24 billion in 2015 from the present Rs 7.7 billion in 2010.
Out of home advertising spend is projected to reach Rs 24.0 billion in 2015 from Rs 14.0 billion in 2010.
“The Indian consumer is yet to reap the benefits of the enhanced digital experience seen in other markets where smart devices and enhanced bandwidth speed prevail.” says Marcel Fenez, PwC’s Global Leader, Entertainment & Media Practice, pointing to the urgent need for investment in infrastructure and steps to ensure the affordability of devices.
“The challenge for the Indian industry would be how to make the growth profitable in all its constituents. Favourable government policies will help but the industry does need to look at their own operating model such that sustained investment in the E&M sector becomes possible," adds PwC India Leader (Entertainment & Media Practice) Timmy S Kandhari. Aug 1 2011




    


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India entertainment biz: good; could be better: PwC
by Kairii on   21,  2011
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India entertainment biz: good; could be better: PwC
by Kairii on   21,  2011
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India entertainment biz: good; could be better: PwC
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India entertainment biz: good; could be better: PwC
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India entertainment biz: good; could be better: PwC
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India entertainment biz: good; could be better: PwC
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India entertainment biz: good; could be better: PwC
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India entertainment biz: good; could be better: PwC
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India entertainment biz: good; could be better: PwC
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India entertainment biz: good; could be better: PwC
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India entertainment biz: good; could be better: PwC
by Luca on   30,  2012
  "The biggest oblcstae we face in changing attitudes toward overpopulation is economists. Since the field of economics was branded the dismal science after Malthus' theory, economists have been adamant that they would never again consider the subject of overpopulation and continue to insist that man is ingenious enough to overcome any oblcstae to further growth. This is why world leaders continue to ignore population growth in the face of mounting challenges like peak oil, global warming and a whole host of other environmental and resource issues. They believe we'll always find technological solutions that allow more growth.But because they are blind to population growth, there's one oblcstae they haven't considered: the finiteness of space available on earth. The very act of using space more efficiently creates a problem for which there is no solution: it inevitably begins to drive down per capita consumption and, consequently, per capita employment, leading to rising unemployment and poverty.If you‘re interested in learning more about this important new economic theory, then I invite you to visit either of my web sites at OpenWindowPublishingCo.com or PeteMurphy.wordpress.com where you can read the preface, join in the blog discussion and, of course, buy the book if you like.Please forgive the somewhat spammish nature of the previous paragraph, but I don't know how else to inject this new theory into the debate about overpopulation without drawing attention to the book that explains the theory.Pete MurphyAuthor, Five Short Blasts "
     
India entertainment biz: good; could be better: PwC
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India entertainment biz: good; could be better: PwC
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India entertainment biz: good; could be better: PwC
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