India towers over AsiaPac mobile ad market: InMobi study
India now the largest mobile advertising market in the Asia Pacific region says InMobi, the world’s largest independent mobile ad network. The company has just released its latest network research report with a snapshot of mobile advertising trends in India between July 2010 and October 2010. .
Says James Lamberti, VP of Global Research & Marketing at InMobi:” The Indian mobile advertising market continues to show rapid growth due to the improving ad ecosystem. Major publishers are bringing their media into the mobile channel while brands are simultaneously discovering the power of mobile advertising. This healthy ecosystem along with 3G network infrastructure improvements will position India as one of the most influential mobile markets on the globe,”
Key findings: In just 90 days, the Indian market grew by over 1 billion impressions (+22%) to become the largest market in the Asia Pacific region.
Smartphones remain relatively nascent in the market with 88% of all mobile ad impressions served on advanced phones. Nokia devices remain commonplace in the Indian mobile market with 12 of the top 15 devices manufactured by Nokia. Android & iPhone OS have yet to gain significant ground in India and today represent only a .4% share of the market.
Adds Amit Gupta, Co-Founder & VP, Business Development for InMobi, "With the growth we are witnessing in India, there is no question that mobile is a must-buy for brands who intend to reach Indian consumers at scale. With so many consumers using mobile devices as a primary means to digital media consumption, mobile is the complimentary media channel to TV for reach extension while still maintaining a compelling brand experience that will only improve as smart phones penetrate at scale over the next year."