China's G'Five: dark horse of Indian mobile phone market
Market intelligence firm IDC’s India Quarterly Mobile Handsets Tracker, 3Q 2010, December 2010, named the Chinese brand G’Five emerged as No. 2 player in terms of unit shipments with a market share of 11%. If you, like many others, feel like saying "G Who?" -- here is a quick rundown on the telecom dark horse in the hand set business in India in the year gone by. Saya Jaideep Chopra, credited with the success of the G'Five brand in India: " Our mobiles are high on quality and priced very competitively making it a must buy for all mobile users in India. Our major share of sales have been with the young population of India along with people of various age groups. Our strong point has always been the easy availability of G’ Five in all the cities and towns or villages of India as we believe that a useful product like a mobile phone should be available to all”.
Smartphone prices continued to drop through the year and as competition increased, devices were made available by vendors at successively lower price points below Rs. 18,000. And this is where G’ Five mobiles captured the market with best features at a very competitive price. Adds Chopra: “We have had a good run in terms of sales in Tier II & III cities in India and would now be moving to metros with new models being launched very soon. India would be one of primary markets as India is a huge market for mobile phones”.
About the company- Founded in 2003, G'FIVE focuses on the international market, especially emerging markets, and their products are mainly sold in South Asia, Southeast Asia, Middle-east, Africa, and South America. Reaching out of Hongkong, China, G'FIVE now have tens of factories and assembly lines in Shenzhen, an operation center in Hongkong, and sales teams and offices in India, Dubai, Egypt, and Peru.
G'FIVE has become No.1 mobile handset brand exported out of China to international market in terms of unit sales volume. They have 300 handset models and launch 2 new models every week, andhave come up with creative features like metal surface, super-slim, double battery, super long stand-by, and free-to-air TV.