Animation is good bet but gaming is way to go: Deloitte study

28th November 2010
Animation is good bet but gaming is way to go: Deloitte study
Gaming is the way to go, finds Deloitte-ASSOCHAM study

The Indian animation and gaming industry will be worth $ 2.5 billion over the next three years, a study by global consultants Deloitte, finds. The market was valued at around $ 750 million in 2009.
Author and Deloitte Director Sandip Biswas told the Press Trust of India: "This (Indian) industry is expected to clock a compounded annual growth rate (CAGR) of around 35 per cent. The industry is growing in a big way”.

The Indian animation and gaming industry garners gains most of its revenues from work outsourced by international production houses and game development companies. The global animation and gaming industry is expected to be worth around $ 170 billion) by 2013. It was valued at about $ 115 billion last year, the report finds. India's outsourcing share of the worldwide market for animation and gaming industry is less than ten per cent while IT and BPO industry accounts for around 51 per cent of the outsourcing market.

Overall, the Indian Media and Entertainment (M&E) industry stood at USD 12.9 billion in 2009 registering a 1.4 per cent growth over last year. Over the next five years, the industry is projected to grow at CAGR of 13 per cent to reach the size of $ 24.04 billion by 2014. Additionally, the gaming segment is expected to be the fastest growing sector in the M&E industry. The sector showed a 22 per cent growth in 2009 and is expected to grow at a CAGR of 32 per cent to reach USD 705.2 million by 2014, finds the study that was carried out jointly with the Indian industry body ASSOCHAM.
Link to the Deloitte summary page with the full 36 page report in PDF
http://www.deloitte.com/view/en_IN/in/insights-ideas/india-thoughtware/d09defa9676fb210VgnVCM1000001956f00aRCRD.htm

Link to PTI report in  Deccan Herald: http://www.deccanherald.com/content/116498/indian-animation-industry-worth-25.html

Nov 29 2010