Singapore, May 27 2018: Multinational healthcare organisation Mundipharma, has become the first consumer healthcare brand to launch a web-based chat bot for feminine care.
Equipped with a combination of Machine Learning and Natural Language Processing capabilities to interact with people, and simultaneously self-train over time, the chat bot named Betty provides a private way for women to ask questions and learn about the importance of feminine care.
It also provides information about the uniquely comprehensive range of daily-use Betadine Feminine Care products, helps people request samples, links to e-commerce sites and geo-directs people to nearby retail stockists.|
A pilot launch in Singapore has shown impressive results, including a 194% increase in average website session duration on myfemcare.com where Betty is currently hosted. It will soon be launched in other countries around the world and programmed to respond in other languages.
Says Mundipharma CEO, Raman Singh: "Not everyone is comfortable talking about this topic so we wanted to create another way for women to seek advice. We're proud to have developed this ground-breaking chat bot, which I believe provides a glimpse into the future of healthcare -- one which, facilitated by technology, provides people with options and convenience, and empowers them to make informed decisions that best suit their healthcare needs."
See how it works here