Indian enterprise messaging solution, Flock, has added an update that seamlessly integrates with emails, to create a cool combo tool.
Bangalore, October 27 2016: Email is not dead. Those who are writing its obituaries miss one point: people want to write to one another, using their email accounts, in more than 140-character bursts. And over 4 billion live email accounts worldwide, don't look like something that is moribund.
Flock, a leading in Indian messaging tool for businesses, has in its latest update only served to underline the continued health and utility of email. It has just launched Mailcast, an app that integrates mailing list functionality directly into Flock. When most chat apps are talking about killing emails, Flock is the only messenger which integrates mailing list and expands the reach for better collaboration. Adding mailing list capabilities in a team messenger is a global industry first.
What this means is this: , every group created on Flock is automatically converted to an email list, making group mailing convenient and hassle-free.
How does it work: If a user has a project group, say Project Zephyr, with 20 members in it, Mailcast will create a unique email id for it ‘projectzephyr@flockgroups.co’. Users can send an email to the entire group by simply pasting the auto-generated mail address into their email client.
No need to maintain mailing lists: If users are added to or removed from a Flock group, Mailcast automatically updates the group’s mailing list. Mailcast also enables Flock users to easily send important memos or project update emails with just a click, without having to remember and type numerous email addresses.
Says Flock founder-CEO Bhavin Turakhia: “Most business messengers, in their quest of creating differentiation have exaggerated the death of email. While team messaging apps like Flock are designed for synchronous communication and collaboration, email is still as pertinent as ever, and certain communications are still relevant on emails. Flock is the first and only team messaging app to provide mailing list functionality within a team messenger"
Globally Flock -- which is supported across all platforms, including Desktop (Windows and Mac), Mobile (iOS and Android), and the Web --competes with enterprise messaging tool Slack.
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Global e-mail statistics (from EmailIsNotDead.com)
There are over 4.35 billion email accounts worldwide. This is predicted to reach 5.59 billion by 2019 -- a growth of more than 26% (Radicati Group 2015)
122,500,453,020 emails are sent every hour. -(MarketingProfs (2014)
Email on mobiles: By 2017 1.779 million people will access email via their mobile device. (The Radicati Group "Email Statistics Report 2013-2017"). Mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type. ( eMailmonday 2014)
30% of consumers now read their email exclusively on mobile devices (Email Compass: The Mobile Effect 2013)
Email for digital marketing: 80% of content marketers use email marketing (CMI "B2B Content Marketing Research" 2014)
Email is almost 40 times better at acquiring new customers than Facebook and Twitter(-McKinsey & Company 2014)