Bangalore, September 4 2016: The web is abuzz with news of changes in the way the instant messaging app Whatspp will work in future. They flow from an announcement by the company that we reproduce in full below. We also carry reactions from two industry voices
But by coordinating more with Facebook, we'll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook's systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you've never heard of. You can learn more, including how to control the use of your data, here
Analysis from Industry:
Ajit Patel, CEO & Founder of n-gage app
When WhatsApp announced its end to end encryption, it was natural to assume that they were now focusing on their users’ privacy. However, this recent announcement has certainly overthrown what should have been the application’s natural move to introduce privacy features for its users. With the media constantly inundating us on the dangers and threats of personal data being abused by companies and more importantly the friends we send messages to, we are dedicated to tackle the issue of privacy. This is why we have developed 13 privacy features, each providing the user with control and a unique way to prevent abuse of personal data and messages But technology is fast evolving and there are many chat apps today, which are more competitive and feature rich than WhatsApp and will remain ad free for many years. One app which has taken user privacy to another level is n-gage.
www.n-gage.com a lifestyle Messenger app, was recently launched in India
Steven Sammut Chief Operations Officer at HAUD
Having dominated the P2P messaging market, it was only a matter of time until WhatsApp try claim part of the A2P messaging space. The announcement that WhatsApp will begin to share more data with Facebook to allow companies to send messages to users is something that mobile operators should keep tabs on, as most have successfully carved out considerable revenue streams from allowing organisations to quickly and reliably reach key consumer audiences.
It will take a lot to dislodge SMS’s position as a vital ubiquitous delivery road for A2P messages. This new WhatsApp functionality could however increase the volumes by bringing in traffic that would otherwise use other routes like email. WhatsApp will probably take a slice of the cake, but it may also bring more cake to the party.
Malta headquartered HAUD provides mobile network operators (MNOs) with a complete security service.