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Opera tweaks its mobile browser for Indian tastes

New Delhi, July 26, 2016: A  redesigned version of the Opera Minibrowser exclusively for Android users in India has been launched. This has been done in partnership with Bollywood Hungama  offering content from the  world of entertainment. This version also allows users to download videos from social media and video platforms, which can be watched when offline.
Opera conducted extensive focus group research in India and found out that Bollywood and sports are the most popular categories of content that users like to read from the browser. This insight was applied to the latest version of Opera Mini, making India the only country where Opera works with local content partners. With these partnerships, Opera Mini users can access content from Bollywood Hungama and sports updates by Sportskeeda from the start page of the browser.
 “With this association, we look forward to bringing to Opera Mini users Bollywood Hungama’s wide content offering of nearly 50 Bollywood stories a day, over 1,00,000 celebrity photos and wallpapers, 15,000 videos, and 50,000+ songs along with a repertoire of Bollywood movies and a celebrity database from 1931 onwards,” said Siddhartha Roy, CEO – Hungama.com.
|In addition to content from the new partners, Opera Mini already has a news feature that displays articles across categories such as News, Business, Technology, Travel, Lifestyle, and so on. Users can customise this news feed by choosing their preferred categories and display language.
Download videos from favourite social networking sites
Streaming videos on sluggish mobile networks can be frustrating. Users also prefer downloading over streaming the same video again and again. Therefore, the new Opera Mini features a built-in media player with the ability to download videos from popular social networking and news sites directly onto users’ smartphone or memory card.
 “India is the largest market for Opera and we are working consistently towards bringing users’ favourite content closer to them. It is only in India that we are partnering with local content providers, such as Bollywood Hungama”, said Sunil Kamath, Vice President for South & Southeast Asia at Opera.
With the new design, direct access to Indian-made content, video download and support for 13 local languages, Opera Mini   vies to become the favoured mobile browser for indian users.




    


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