Mumbai, July 14 2016: Home search and discovery portal HDFC RED, has launched ‘Priority Search’, a tool that helps home seekers to prioritize their preferences. Users can view properties in an order indicating the extent of relevance, with results personalized to each user. The new feature is available on both the HDFC RED portal and a newly launched application.
The Priority Search tools aims to transform the homebuyers online search experience. The unique tool enables home seekers to rank their preference which simultaneously powers the percentage rating system. Based on the priorities ranked by the home seeker, a curated list of properties is presented where each property is accompanied by a relevance score and feedback mechanism. This leads them to view properties in an order indicating the extent of relevance & feedback indicating the reason HDFC RED believes a particular property is the most suitable for a certain user. The Priority Search thereby helps home seekers to discover their preferred homes faster & with significant ease.
Says Renu Sud Karnad, Managing Director, HDFC Ltd: "Our consumer behavior research of online homebuyers revealed that most of them end up being buried under heaps of information within minutes of their search and despite the large pool of properties presented to them, more often than not, the options do not come close to fulfilling the criteria of a ‘dream’ home, resulting in unsatisfactory experiences. In order to ensure our users an added level of immersion, we elevated our offering by adding meaningful technological innovations and design to the core of our application. Innovation is crucial to simplify the complex in real estate, and we believe that progressive technology applications introduced along with streamlined design will ensure a hassle-free experience to our users.”
Finds the app here: Google Play App Store