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To be or not to be? Be-Lufthansa.com! - Lufthansa flight attendant Susanne DŽAloia in front of ShakespeareŽs birthplace in England
 
 
On his 400th death anniversary, Shakespeare wows digital age

April  23 2016 (updated April 25 2016): Shakespeare, arguably the most celebrated writer who ever lived, died this day in 1616. World Book Day is held on this date.  2016 marks the 400th anniversary of his death  and has become the occasion for some offbeat takes on the Bard.
Lufthansa adopted a novel way of marking the 400th anniversary of the death of English playwright William Shakespeare on April 23rd 2016. On the airline's flight LH 952 from Frankfurt to Birmingham, flight attendant Adam Sunderland performed the inflight welcome and farewell in distinctly Shakespearean English.
You'll find a video clip of the event here.

The choice of the Birmingham flight was no coincidence: the city is only some 40 kilometers from Stratford-upon-Avon, the town where Shakespeare was born in 1564, and where he also died, at the age of 52, in 1616.
In tailoring its inflight announcements to the occasion, Lufthansa hopes not only to suitably commemorate the great English playwright, but also to encourage those with a flair for language (and languages) to consider a cabin crew career. To be or not to be… a Lufthansa flight attendant! 
And here are the announcements in full:

Welcome aboard
Fair ladies, esteemed gentlemen and those of younger years:
'tis with the most wonderful pleasure that we welcome you aboard our chariot of the skies on this 23rd day in the month of April, two thousand six and ten.
'tis the day, too, when Mr. William Shakespeare of Stratford, nigh to Birmingham, the goal of our shared journey, departed This Earth four centuries ago. And in honour of the Bard of Avon, we are pleased and privy – nay perfectly privileged – to offer you these sweet greetings on our conveyance today.
Captain Günther will be guiding our vessel to Albion's fair skies, accompanied by his/her trusty First Officer Mr Halle. And attending to your needs throughout our tubular transport shall be Mr. Zach and his/her well-seasoned team.
So ease your loins, rest your reason and enjoy our hospitality aloft! Goodbye

Friends, Germans, Englishmen (and women):
We bid you a fond farewell from our chariot of the skies. We hope that you have enjoyed our shared moments among the clouds. We wish you the most wonderful of quadricentennials, and trust and hope that we may convey you aloft again in the none-too-distant future.
Until then: fair flights, and adieu!

Four-day NFAI fest begins in Pune, to screen films adapted from Shakespearean plays. The festival is being organised by National Film Archive of India (NFAI) in collaboration with English Language Teaching Institute of Symbiosis (ELTIS) on the occasion of the 400th death anniversary of the Bard. From Indian Express

A Shakespeare  cheat sheet app  from IndiaTechOnline

Leadership lessons: You want to be CEO? Great. Just don’t murder the incumbent, lose your mind and start a small war in the process. Macbeth is a parable on what happens when a man’s ambition outstrips his better instincts. Here are some more  leadership lessons from the hallowed pages of Shakespeare’s plays, courtesy Forbes: 7 Leadership Lessons From Shakespeare

“For loan oft loses both itself and friend, And borrowing dulls the edge of husbandry.” Polonius in Hamlet

11 Essential Shakespeare Quotes About Money: Shakespeare wrote almost a million words (884,647 to be exact) and covered every aspect of life, including, of course, moneyfrom its influence on relationships to its role in business. The Bard’s oeuvre demonstrates time and again that he, like most of us, had money on his mind.... from Time

15 everyday words and phrases created by Shakespeare: It’s been 400 years since his death, and over 420 years since his plays were first performed in London.Despite that, we still use witty quips and insults borrowed from his work in day-to-day conversation.  Here , we list some of the most commonly used Shakespearean phrases.  From Metro (UK)

The Bard on film, from the hits to the misses... 500 films. From The Guardian




    


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