New Delhi/Gurgaon, January 20, 2016: CyberMediaResearch has released its prognosis 2016 for the India Mobile Handsets industry, pegging the total units expected to be shipped in India at 250 million units. This would be a 4% growth vis-à-vis calendar year 2015. Smartphones will continue to be the growth engine for the market, expected to grow at 37% compared to 32% average growth for the previous three years.4G and expansion of reach to Tier II and Tier III markets, besides the rural hinterland are expected to be the main reasons behind this growth.
The ASP (Average Selling Price) for a Smartphone in 2013 was Rs 13,000 (volume: 41 mn units), which has come down to Rs 10,700 (volume: 95 mn units) by the end of 2015.
The specifications of a Smartphone have improved substantially. In 2013, just 0.07% of Smartphones shipped had 4GB RAM for instance, which in 2015, was a little over 0.6%.
Smartphones continued to show resilience and grew at an annual average growth of 32% while Featurephones continued to shrink. The decline in featurephone shipments was 17% on an annual average basis.
Read CMR's Executive Brief here