Bangalore, January 18 2016: Irony: the top rated Netflix offering is a TV series it owns and produces -- House of Cards. Yet you will search in vain for it if you are an India-based subscriber. Why? Because Netflix has sold India rights of the serial to the Zee TV group. Such are the hassles of region-centric global Video onDemand.
There is a way to get around such corralling. Proxmate, is a UK-origin browser plugin that lets users easily access geo-restricted content like Netflix, Hulu, Pandora and the BBC. For example a user in India can watch the large Netflix repertoire from the US using Proxmate, They can also access a lot of free TV programming from NBC, CBS, Spotify etc including TV serial archives etc that would not be otherwise available from India. It used to be free, but now it costs about a dollar a month ( Rs 67 equivalent) or $ 10( Rs 670) a year. Services like Proxmate uses proxy servers to get around such regional barriers.
Over the weekend, Netflix was quoted by wire services saying it will prevent Virtual Private Networks or proxy users from circumventing country-based content licensing restrictions. In a January 14 blog post, Netflix VP for Content Delivery Architecture David Fullagar, said: "If all of our content were globally available, there wouldn’t be a reason for members to use proxies or “unblockers” .... We are making progress in licensing content across the world... but we have a ways to go before we can offer people the same films and TV series everywhere.