Mumbai October 24, 2015: Mahindra & Mahindra   has launched  SmartShift – a technology enabled load exchange platform for  cargo owners and transporters, enabling them to work with each other.
Cargo owners (both businesses and individual users) can access the SmartShift service through a world class mobile app (available on Android), the website or the dedicated call centre. Mahindra is launching SmartShift, following over 2000 hours of consumer research done over a year.
Says Pawan Goenka, Executive Director, Mahindra & Mahindra: “At Mahindra, we regularly challenge conventional thinking and create disruptions with our unique product and service offerings. SmartShift is one such idea that was seeded by a young team that has now been charged with growing this service offering independent of existing Mahindra businesses. SmartShift is a digitally enabled, value added service that would benefit both cargo owners and transporters.”
Adds Anish Shah, Group President (Strategy), Mahindra & Mahindra: “The goods transport industry in India is a fragmented market. A platform or marketplace that connects load owners and transporters can bring significant efficiencies. The resulting reduction in cost and travel time would delight the end consumer. SmartShift will be the marketplace for load transport within cities”.
With SmartShift, Mahindra aims to offer transparent pricing, an efficient simple one-click booking process and the ability to track cargo after dispatch. Being one of the biggest players in the CV industry, Mahindra understands and recognises this ecosystem and its dynamics.
The company is launching SmartShift in Mumbai followed by other towns and cities across India.
The SmartShift application will allow Cargo Owners to:
- Book a vehicle in less than 3 minutes
- Be able to negotiate the best price through a unique first of its kind “BID” feature
- Choose from a range of certified and trained SmartShifters
- Track the selected SmartShifter to ensure that his consignment is delivered safely and securely

Simultaneously, the SmartShift application will allow the Cargo Transporters to:
- Get more business through faster and easier order taking technology
- Get the option of accepting or declining a delivery request based on pricing or the availability of vehicles
- Get the opportunity to explore and expand to other markets
The SCV industry is expected to reach 1 million units by FY 2021.
A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership.