Bangalore/New Delhi, September 5 2015: On successive days this week, two of India's leading Infotech services companies announced partnerships to bring digital muscle to British football clubs:
- HCL and Manchester United will work together to explore and unveil a number of digital initiatives to transform the experience of the Club’s 659 million global followers.As the first step, HCL will create a state-of-the-art United Xperience Lab to be housed within the iconic Old Trafford stadium, which will make it the seventh such lab across the world. Within the lab, HCL and Manchester United will explore revolutionary ways in which the club uses technology to create a unified fan experience for supporters; and in the process set a new engagement benchmark in the world of sport.
Says Manchester United’s Group Managing Director, Richard Arnold: “Our partnership with HCL is a first for Manchester United. With the introduction of the United Xperience lab at Old Trafford, we hope to demonstrate best practices within the industry to generate new ideas that leverage the latest technology available in the evolving digital landscape.Through digital transformation we hope to change the way in which our fans experience and interact with Manchester United.Together with HCL we aim to develop innovative ways to connect with our fans around the world, providing a blueprint for other global organisations.”
“This partnership is unique and creates value not just for Manchester United and its fans, but also for all forward-looking organizations across the world,” adds Anant Gupta, President & CEO, HCL Technologies. More information here
- Wipro Ltd has been chosen by Chelsea Football Club as its official digital and IT partner. Chelsea FC, the reigning champions of the English Premier League, is one of the earliest adopters of digital to engage and differentiate themselves – both as a team and as a club. Wipro will support Chelsea FC in this transformation journey by bringing together strategy, design and technology.
The partnership will help Chelsea FC re-imagine the digital and technology experience. As one of the world’s leading sports brands, Chelsea FC will work with Wipro to create experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience, anytime and anywhere.
Says Rajan Kohli, Senior Vice President and Global Head, Wipro Digital: “Chelsea FC is renowned for its commitment to excellence and developing passionate fans across the world. Their confidence in Wipro Digital is a testament of our value proposition for global sports and gaming entities. Our unique 'Customer Journey Engineering' methodology will enable Chelsea FC to continue to be a preeminent digital brand.”
Adds Christian Purslow, Managing Director, Chelsea FC: “Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do – we plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro’s expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport. It is also exciting for Chelsea FC to enter into a global partnership with Wipro given their significant presence and brand coverage in India - a market where we have over 50 million passionate supporters and where there is great potential to further build our fan base.”