New Delhi, August 1, 2015: Frugal Indian customers have embraced ShopClues' , ‘Unboxed’ phone category on its platform, offering big savings over MRP. Within a month it has recorded 2X growth.|
Unboxed products are neither defective nor previously used. This category simply refers to items that were returned to the seller for reasons such as dispatch of the wrong model. The products have never been opened by the customer to whom the wrong package was shipped or by the seller to check the contents. The items are as good as new since they come with the original box and accessories as well as Brand Warranty of 6 months The Unboxed range of smartphones encompasses top brands like Samsung, Asus, Lenevo, Xiaomi and OnePlus etc. More brands will be launched under this category in the coming months buoyed by its high popularity and demand.
Says Nitin Kochhar, AVP, Categories at ShopClues:“The Unboxed handsets’ market in India is witnessing an ever-rising demand, especially from value- seeking consumers who have an aspiration to buy high-end phones but are price-conscious as well. The reason we have registered 2X growth in only a month since launch is that the quality of the handsets we are selling is as good as new. Also, since the sale is happening through one of the most trusted platforms in the country, consumers are assured of the highest levels of due diligence and standards of verification.”
The other reason why ‘Unboxed’ smartphones enjoy such great acceptance in India is that prices of mobile devices drop frequently. Price-conscious consumers are therefore hesitant to purchase new and expensive devices. The Unboxed category allows them to access the perfect blend of high quality, great features as well as discounted prices. Additionally, customers can visit the nearest service centre with the invoice and claim warranty within six months of the purchase, just as they would do with a new phone.
Access ShopClues Unboxed here
Founded in July 2011 in Silicon Valley, ShopClues is India's first and the largest managed marketplace with more than 50 million monthly visitors on its website., with 19 million listed products and over 200000 merchants. ShopClues ships in over 25k cities across India and has thousands of online stores.