Mumbai, June 26, 2015:  Hard on the heels of HDFC Bank's release of a personal banking app, HDFC securities, a subsidiary of HDFC Bank, has launched its mobile trading app in 11 different regional languages. 
Customers choose the language they are most comfortable with to buy and sell shares, mutual funds and other investment instruments. Apart from English the app will be available in Hindi, Marathi, Gujarati, Punjabi, Assamese, Bengali, Tamil, Telugu, Kannada, Malayalam and Oriya. All ll this can be done on-the go, from the mobile.
The app is part of HDFC securities broader digital offering which will reach out to a large number of people across the country, particularly new equity investors, and open different investment avenues for them.
Other initiatives launched as part of this new digital avatar include a next-generation Trading cum Investment Platform, which allows customers to complete transactions 40% faster than before. It also gives them access to a completely customizable dashboard that allows users to create their own workspace based on what information they require. It is also designed to be light so that it works in areas that have only basic data services.
Yet another innovation is the addition of an online relationship manager platform which is available to all customers. This platform offers information on investment options and portfolio tracking, along with real time call or chat support. This first-of-its-kind online RM will also provide alerts and research reports among other features.
Says Dhiraj Relli, MD and CEO, HDFC Securities: “Increasing customer convenience is what drives every new initiative at HDFC securities. We want to make investing quick and simple for all, whether they are based in a metro or a small town. Language barriers or a lack of research and advice should not be the reasons for not investing in the future. With the launch of these new digital initiatives, we want to go deeper into the hinterland with the right investment tools.”
The multi-lingual app and new trading platform are aligned with parent company HDFC Bank’s larger digital banking campaign known as ‘Go Digital’
Links for  app download