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From left, P. Krishnakumar, Vice President, Consumer & Small Business, Dell India and Ray Wah, Vice President, Consumer Product Marketing, Dell Inc. unveiling new Dell portable product range, New Dehi, June 10 2015
 
 
Dell banks on Indian youth in its new portable PC launches

Bangalore, June 10, 2015: A Dell study  indicates that  personal computer business in India will be driven by the young.
Commenting on the study entitled ‘The PC User Trends of Emerging India’   carried out for Dell by Greyhound Research in 40 locations across India,  P. Krishnakumar, Vice President, Consumer & Small Business, Dell India says  “We believe that the future of the PC is strong and lies with the youth and their cognizance that technology is the key to the advancement of their ambitions. As India moves towards a much awaited digital transformation, our focus rests on driving awareness and access to technology which we believe is imperative to building a ‘Skill India’. Technology is the key to empowering our youth with skill sets and advanced learning that bridges geographic and demographic divides. Today, one in five consumers already owns a Dell PC. However with just 10% Household PC penetration the full scope of the transformative nature of technology is still unexplored. That is why we have made it our mission to empower our consumers with the most dynamic product portfolio that we have ever had, with access to a Dell store wherever they go, as well as various youth oriented awareness and engagement programs. We intend to make Dell the preferred choice for every household.”
Adds Ray Wah, Vice President, Consumer Product Marketing, Dell, while unveiling the company's  the new product range: “We see immense potential for technology adoption in the Indian market. The PC is the hub of creation, and our contribution to the Indian market is to design devices that not only appeal to consumers across all genres, but also consider the unique needs and preferences of that region. India as a market for example, has unique needs like being able to handle dust, or temperature and power variations.  Innovation is not just about specs or design, but the complete package, it’s end to end. We are designing products that are thin and light, offer exceptional battery life, with style and performance, service and software solutions that customers can only get from Dell.”

New Dell launches  in India include:

  • The Intel Core i7-fueled 1.2 kg Dell XPS 13, with a virtually borderless UltraSharp Quad HD+ infinity display and the power to get work done anywhere. The XPS 13, with Windows 8.1, is designed to be the best-performing notebook of its size, featuring the longest battery life with up to 15 hours of run time on a single charge. Starting price of Rs. 70,990
  • The Alienware 15 and 17 laptops,  the newest members of the Dell family of gaming systems. Both are more than 20 percent thinner than their predecessors and feature full-powered performance components without throttling. The notebooks enable their graphics cards with 100 percent of their rated wattage to deliver maximum graphics performance when a gamer needs it. Starting at Rs. 125,990 for the Alienware 15 and Rs. 145,990 for the Alienware 17
  • Dell Venue 8 7000 Series tablet features a series of ‘firsts.’ Based on the Intel AtomTM processor Z3500 series, it is the world’s thinnest tablet at 6mm, and it features the best tablet display available today, a  2560x1600 OLED infinity edge-to-edge display. The Venue 8 7000 Series is also the first to integrate the Intel RealSense Snapshot Depth Camera, which captures a depth map for every picture taken. Together with the Dell Gallery application, it offers people much more flexibility when editing photos and also allows them to do simple linear or area measurements with a photo, like measure the length of a sofa or the area of a room. Starting price Rs. 34,999  from July.
  • Dell Inspiron 5000 Series laptops now available with an even broader array of processor options from Intel and AMD. Tthe Inspiron 15 7000 Series offers a 4K UHD touch display option for the sharpest, brightest display ever offered on an Inspiron in a sleek, lightweight design ( starting  Rs 39,990).



    


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Dell banks on Indian youth in its new portable PC launches
by Yayat on October  22,  2015
  "disse:Impresse3o minha ou Je1 o desktop Studio XPS 8100 tem um belo diegsn e especificacoes ainda melhores, com um processador Core i5 e um sistema de som THX TruStudio. este1 escrito duas vezes???..rs..PS: eu quero um tablet desse aed!"