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Digital edge brings Lankan cinema to India

A Chennai-based company Southern Digital Screenz (SDS), will dub and distribute all over India, The Road From Elephant Pass, Sri Lanka’s official entry for the Oscars next year.
The company, part of the UFOMoviez group will dub the film into Tamil, Telugu, Malayalam, Kannda and Hindi, and release it digitally 1000 cinemas in India, the director of the film, Chandran Rutnam says .

We bring you the story  in The Sunday Observer, Colombo, Jan 3 on the digital cooperation opportunity between the two neighbours. We also append a story from the Lankan correspondent of Indian Express  a few weeks ago.

Digital entertainment opportunity opens for India-Sri Lanka
By Bandula Sirimanna
A vast opportunity is now being opened for India and Sri Lanka in the digital entertainment field, hitherto untapped by both countries. This new potential has been exposed after a Chennai-based company undertook to dub and distribute all over India, ‘The Road From Elephant Pass’, Sri Lanka’s official entry for the Oscars next year.
This was revealed by veteran Indian IT expert Anand Parthasarathy when he made a presentation on “Animation and Digital Cinema”at a media work shop organised by Kerala Industrial Infrastructure Development Corporation (KINFRA) held at KINFRA FV Park in Trivandrum recently with the participation of Indian and Sri Lankan Journalists. Mr Parthasarathy is a graduate in Instrumentation and Control from Poona University (India) and did his Masters degree in Systems Engineering at Birmingham University (UK) specializing in Military Systems. He is also serving as a Director KINFRA.
Mr Parthasarathy noted that the Southern Digital Screenz (SDS) run by Usman Faiz would dub the Sri Lankan movie into Tamil, Telugu, Malayalam, Kannda and Hindi, and release it in 1000 digital cinemas in India. This is possibly the first major release of a Sri Lankan film product in India – and is a pointer to the larger opportunity for cooperation between Sri Lankan and Indian players in the emerging area of digital cinema and entertainment.
Mr Parthasarathy said that the state-supported KINFRA Film and Video Park has created an export oriented tech park where digital production, pre production, dubbing, animation and other activitities are being carried out. Its proximity to Sri Lanka makes it an ideal launch pad for mutually beneficial collaboration in such areas which will also help the Sri Lankan film industry reach a global market through digital distribution of their products.
http://sundaytimes.lk/100103/BusinessTimes/bt27.html  

City firm to dub Lankan movie
P K Balachandran
Indian Express
Dec 5 2009

COLOMBO: A Chennai-based company has undertaken to dub and distribute all over India Road From Elephant Pass, Sri Lanka’s official entry for the Oscars next year.
Southern Digital Screenz (SDS) run by Usman Faiz would dub the film into Tamil, Telugu, Malayalam, Kannda and Hindi, and release it in 1000 digital cinemas in India, the director of the film, Chandran Rutnam, told Express here.
“Dubbing in Tamil is going on in Chennai, and the Tamil version of the film will be ready for release by January next,” Rutnam said. The other versions will be released later. The film, based on a prize- winning English novel by Nihal de Silva, is the story of the strange relationship between a Sri Lankan army officer and a female LTTE cadre after circumstances threw them together in the midst of war in north Lanka.
“An army officer’s routine assignment to pick up a Tamil woman informant near Jaffna turns into a nightmare when the LTTE launches a massive attack on an army camp at Elephant Pass. The two adversaries are forced to escape together through the rebel-held Wanni jungles, and later, across Wilpattu National Park. Captain Wasantha (Ashan Dias) and the Tamil terrorist Kamala (Suranga Ranawaka) gradually overcome distrust and enmity. But a shocking revelation confronts the captain when he reaches Colombo.” Rutnam said, leaving it to the viewer to discover the rest of the story.

http://www.expressbuzz.com/edition/story.aspx?Title=City+firm+to+dub+Lankan+movie&artid=iDW|7jUNU5A=

&SectionID=lifojHIWDUU=&MainSectionID=wIcBMLGbUJI=

&SectionName=rSY|6QYp3kQ=&SEO=  

Jan 5 2010




    


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