Bangalore, February 25, 2015: Only two days separate the release of studies by IDC ( Fourth quarter 2014) and Cyber Media Research ( Fiscal 2014) on the Indian Tablet PC market. Rather than confuse readers by throwing two sets of numbers at them without any attempt at reconciling them ( as most of the media has done), we decided to make sense of the common trends highlighted by both respected tech analysts. We believe these are more important, than small differences in market share and sales numbers that are inevitable when different researchers try and assess the same market. So here goes:
There seems to be a consensus that the tablet business, is not likely to grow faster than single digit in 2015. Last year's growth says a dip of 9% compared to 2013, says CMR, while the last quarter numbers of IDC suggest a Q-on-Q growth of an underwhelming 3.6% in 2014.
In short Indians are buying tablets -- but not falling over themselves to do so. The weekend's union budget may make or mar this pass, depending on how the tax chips fall. IndiaTechOnline