Bangalore, October 8, 2014: Leading Indian talent-fuelledglobal provider of IT and BPO services —Cognizant -- has acquired Cadient Group, a full-service digital marketing agency that serves a broad spectrum of life sciences companies in the pharmaceutical, biotechnology, consumer health, and medical device industries.
This acquisition boosts Cognizant’s digital marketing capabilities, enabling brand marketing leaders to transform the way they position their offerings in the digital landscape .Pennsylvania(US)-based Cadient Group has more than a decade of experience in providing digital strategy, marketing, and technology and analytics solutions to industry leaders and emerging companies in the life sciences industry.
It comes just a month after Cognizant announced that it proposed to acquire leading US based provider of healthcare IT software and solutions TriZetto Corporation for $2.7 billion.
As part of the latest acquisition, more than 100 digital specialists—with expertise across brand strategy and planning, content development, user-centered design, multi-channel analytics, and digital, social and mobile marketing—will join Cognizant. This acquisition also brings to Cognizant digital assets and intellectual property including Reveal, an insights and analytics platform; Immerse, an experiential marketing platform; and OneVoice, an advocacy campaign management platform.
Says Shankar Narayanan, Vice President and Global Markets Leader of the Life Sciences practice at Cognizant: “The life sciences industry is undergoing structural disruption as marketing services enable new digital ways for companies to engage with patients and providers and create compelling user experiences.In an increasingly competitive industry with many digitally active stakeholders, the acquisition of Cadient Group will complement Cognizant’s digital and interactive solutions capability. "
“Becoming a part of Cognizant uniquely positions us to deliver integrated solutions to life sciences marketing and sales teams around the world,” said Stephen Wray, President and CEO, Cadient Group.