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Interstellar tweets heighten drama of India's Mars Orbiter Mission

September 24 2014: India celebrated its achievement in Space with record twitter traffic -- and tweets from the  MarsOrbiter.
 @ISRO’s Mars Mission @MarsOrbiter entered the Martian orbit this morning, and moments later, also made its Twitter debut. It sent its first Tweet at 8:14 AM, immediately after the mission was declared a success by @ISRO.
@MarsOrbiter immediately became a runaway hit, gaining over 55,000 followers within hours. In a tone that was at once funny & conversational, the @MarsOrbiter exhibited personality & verve.
@ISRO’s @MarsOrbiter achievement was feted by  @NASA & NASA's Mars Mission @MAVEN2Mars on Twitter, too.
But it was this #OnlyOnTwitter exchange between @MarsCuriosity & @MarsOrbiter that was an interstellar hit with over 15,000 retweets between them!
Earlier in the day, @ISRO live tweeted every twist & turn in the run up to the Mission entering the Martian orbit, with the whole country riveted to the drama playing out in real-time on Twitter.
The success of @MarsOrbiter converged as a public celebration on Twitter, led by Prime Minister @NarendraModi, President of India @RashtrapatiBhvn & Superstar @SrBachchan.

Even as @MarsOrbiter settles into the Martian orbit, @ISRO celebrates the historical significance of this mission with congratulatory Tweets pouring in by the minute.
The mission is not only a hit in space, but also on Twitter where the top three trending topics this morning were based on the national achievement of @MarsOrbiter, including #Mangalyaan, #MarsMission, and #IndiaAtMars. This Reverb chart (click to play) shows the spike in Twitter conversations when @MarsOrbiter reaches Mars, as well as the ongoing discussion and congratulatory Tweets in the hours after making orbit.
As India takes its place in an exclusive club of nations that have reached Mars, Indians are celebrating history in the making with @MarsOrbiter being the first orbiter to reach Mars on its first try and also the first orbiter from an Asian nation to reach the red planet.

Follow @MarsOrbiter and @ISRO for the latest mission updates and scientific discoveries of Mars in the days and months ahead.

 




    


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