Bangalore, August 19, 2014: Arvind Internet Ltd (AIL), a start-up by the Arvind group, has joined the online retail fraternity, with its custom clothing brand – Creyate.
Says Kulin Lalbhai, Executive Director at Arvind: “Arvind Internet Ltd will be the vehicle that will enable Arvind’s e-commerce vision. As pioneers in bringing global fashion to India, Arvind now intends to extend innovative and best in class brand experiences to the online world. Arvind sees e-Commerce as a key growth driver for the group and we aim to be Rs. 1000 Cr plus business in 3 years.”
You can create garments on a 3D visualisation engine, which would then be made for you - it’s like having a very own factory at your fingertips. With more than 100,000 unique products to create, this is the next generation of fashion retail, adds Kulin.
In addition to Arvind’s own premium range of fabrics, Creyate has a curated collection of fabrics from choicest of Italian mills.
A Creyate store is more like a design studio, with iMacs installed in the centre for designing garments, and swatch books available for touch & feel of fabrics. One can walk over to the garment and scan the QR code and the same garment will appear on screen, ready to be worked upon as per the individual’s choice.
Adds Tejinder Singh, Chief Operating Officer at AIL “Creyate can be experienced in our digitised retail stores or alternatively, one can visit our website (www.creyate.com) to design garments online and then schedule a home visit by our ‘Style Stewards’. Style Stewards not only take a customer’s measurements, they also give them style advice and complete wardrobe solutions. And once measured, customers can ‘Creyate’ their own garments from anywhere and they will be delivered as per their exact fit at their door step.”
Creyate has plans of launching stores in 15 cities within the next year. It already has stores in Bengaluru, Ahmedabad and Delhi and offers home visits in major cities. Riding on Arvind group’s supply chain prowess and manufacturing might, AIL is planning to take Creyate to global consumers next year starting with the US market, where online custom clothing is a large thriving market.