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Semiconductor design community must offer economic value: Synopsys Chief

Bangalore, June 29, 2014 – “The rising complexity in semiconductor techonomics—the intersection of technology and economic realities—is driving a massive momentum towards ‘smart everything,’” said Dr. de Geus,  Chairman and co-CE of global Electronic Design Automation leader, Synopsys,  “With rapid innovation in both traditional and emerging application domains, the semiconductor design community is at the heart of some of the most exciting and important changes in human history. Yet, the foundational challenge for all successful ecosystem players remains the same: they must make sure that the technology differentiation they offer actually creates economic value for those downstream.”
He was delivering the opening keynote before a record gathering of the semiconductor design community at the 15th Synopsys Users Group (SNUG) conference in India.
 The conference, which has grown into the industry’s largest gathering of semiconductor professionals in India, highlights advancements in semiconductor design and verification that can be used to design even the most complex systems-on-chips (SoCs).
More than 2900 leading SoC and system designers who are Synopsys tool and technology users attended the two-day conference last week,  making it the largest SNUG India event to date. Launched in 2000, SNUG India is part of a global program that began in 1991 and includes 14 user conferences with nearly 10,000 participants around the world.
Dr. Pradip Dutta, corporate Vice President and Managing Director, Synopsys India, said, “SNUG India offers a valuable opportunity for the chip design community to connect with each other and to interact with Synopsys executives and technologists. It also provides a forum for attendees to benefit from peer-reviewed technical papers and insightful keynotes from industry leaders.”
Raman Santhanakrishnan, managing director, LSI India shares his experience as a valued customer of Synopsys: “An event like SNUG benefits the user community. To me, SNUG is a great collaborative platform. It is a platform wherein some of the industry’s best experts converge and share their best practices and provoke some of the best ideas.”
SNUG India Platinum Sponsors include ARM, GLOBALFOUNDRIES, Imagination Technologies, Samsung and TSMC.

 




    


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