Bangalore, June 13, 2014:  The Tata Teleservices owned MMP Mobi Wallet Payment Systems Limited (MMPL),  has joined  leading e-commerce player Infibeam to launch a dual payment gateway based online retail eCommerce website www.mrupee.in .
his is the first time in the industry that a dual payment gateway has been introduced that will give the customer 2 choices for making payment from a mRUPEE wallet and/or netbanking, debit card and credit card. This service will be available to both B2C and B2B customers.
Infibeam  runs a retail platform as well as  technology platform for SMEs-- BuildABazaar.
Says Pradeep Kumar Sampath, COO of MMPL:  “Our primary objective is to drive the evolution of the payments landscape in India. This is a revolutionary thing from a wallet service provider providing end-to-end ecommerce transactions and we hope more customers gain access to the online shopping experience either as entrepreneurs or as customers as well as target the offline customers through a retailer assisted model. We see a huge opportunity in empowering customers to shop online using a safe and secured payment gateway like mRUPEE where they don’t have to worry about sharing their debit or credit card details. We are glad to join hands with Infibeam and believe that its vast portfolio of product assortments and powerful logistics network will help us reinforce our commitment of offering a superior experience to both online and offline customers.”
Adds Sachin Oswal, Chief Operating Officer and Co-founder, Infibeam: “We are excited to be able to offer our customers the opportunity to have hassle free shopping experiences as enabling payments through mRUPEE will be safer and faster than almost any other payment method as it is simple, secured and convenient. We truly believe that our partnership with MMPL will enable us to live upto the evolving needs and expectations and offer engaging retail experiences to online and offline customers.”
This service aims at targeting both end of spectrum users viz online and offline customers. India has more than 160 million Internet users, of which 86 million accesses Internet using their mobile devices. And it is predicted that India will have 330 to 370 million internet users by 2015.