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Raftaar speeds towards a total solution for Hindi content on the Web

Bangalore, February 25 2014: Consider what the first ever search engine-cum-platform aggregating web content in Hindi,  Raftaar.in has achieved since it went live in 2005:
-First to convert Hindi font from ASCII to Unicode and vice versa.
-First to introduce a phonetic keyboard and online Hindi Thesaurus.
-First to index and make searchable both Unicode and non-Unicode content.
-First and only portal to allow search for Hindi songs in Devanagri script.
-First to introduce Devanaagri content search using Roman script.
Co-founded by Peeyush Bajpai and Laveesh Bhandari and developed by their sister enterprise and research firm Indicus Analytics, Raftaar today boasts 8.5 million page-views and 2.5 million unique visitors every month.... justifying the founders' hunch which Peeyush spelled out in a briefing for IndiaTechOnline last week: “The next wave of internet usage in India, will be substantially driven by the Non-English, vernacular space."
The challenge adds Peeyush,is trying to bridge the gap between a localized user and rich and largely untapped language content. The other reality is that the average user in Hindi may not be computer literate or  even comfortable with English usage. On the other hand there are many potential users out there who need to find Hindi content but are challenged by having to key in their query in devanagiri script.
Raftaar's sensible interfaces -- providing the option of making Hindi searches in either devanagiri or in roman script, together with a phonetic keyboard and an online Hindi thesaurus -- try to address all possible user hassles with simple solutions.
With global search engines tending to favour the lean-mean and sparse look, Raftaar decided to go in the other direction: where the search function is embedded in a larger content aggregation portal. "We don't create any content ourselves, but by aggregating massive amounts of information, we create a rich "discovery" platform, which is more suited to what the target user needs."
Eighty percent of Indians don't speak English, Peeyush reminds, yet Online search and information resources are overwhelmingly in English. Raftaar recognizes the reality --  as its name would suggest -- and is speeding to fill the gap.
Read a recent  article by Peeyush Bajpai: Brands' future lies in vernacular search here




    


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Raftaar speeds towards a total solution for Hindi content on the Web
by jake jilennanal on July  10,  2017
  "jzthA9 Some really choice content on this site, saved to my bookmarks."
     
Raftaar speeds towards a total solution for Hindi content on the Web
by jake jilennanal on July  10,  2017
  "jzthA9 Some really choice content on this site, saved to my bookmarks."
     
Raftaar speeds towards a total solution for Hindi content on the Web
by udit on February  28,  2014
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Raftaar speeds towards a total solution for Hindi content on the Web
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Raftaar speeds towards a total solution for Hindi content on the Web
by crork service on November  09,  2015
  "sckqG6 You have observed very interesting points! ps nice internet site."
     
Raftaar speeds towards a total solution for Hindi content on the Web
by suba jobblow on November  27,  2016
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Raftaar speeds towards a total solution for Hindi content on the Web
by suba jobblow on November  27,  2016
  "2t2b9D Way cool! Some very valid points! I appreciate you writing this write-up plus the rest of the site is really good."
     
Raftaar speeds towards a total solution for Hindi content on the Web
by read this on January  31,  2017
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Raftaar speeds towards a total solution for Hindi content on the Web
by read this on January  31,  2017
  "QNkmrL Thanks a lot for the blog post.Much thanks again. Really Cool."
     
Raftaar speeds towards a total solution for Hindi content on the Web
by free pron on March  05,  2017
  "fRF3di to actually obtain valuable facts concerning my study and knowledge."
     
Raftaar speeds towards a total solution for Hindi content on the Web
by free pron on March  05,  2017
  "fRF3di to actually obtain valuable facts concerning my study and knowledge."