Bangalore, February 20, 2014: The world’s largest independent mobile advertising company -- India headquartered InMobi -- is to launch its first book, a free publication, at the Mobile World Congress in Barcelona, Spain on February 24.

The book, “Apponomics—The Insider’s Guide to a Billion Dollar App Business” is authored in conjunction with Peggy Anne Salz, a Gigaom Research mobile analyst, and chief analyst and founder of MobileGroove, influential destination providing editorial coverage and analysis regarding the mobile industry.
“Apponomics” is an advanced guide to mobile user acquisition and monetization, providing best practices and proven tactics to help developers turn their apps into a successful and sustainable global business. The book includes extensive market research, experiences and case studies from leading developers, including detailed interviews with senior executives from a wide variety of successful app companies, popular cross-platform tool providers, and regional app marketing gurus.
Key topics covered in the book include:
• A summary of the app market including key statistics;
• How to acquire high quality users at global scale;
• Best practices for app monetization and revenue optimization;
• Maximizing customer lifetime value through customer segmentation and targeted campaign management;
• How to make an app successful in global markets, including China; and,
• Advanced mobile marketing techniques leveraging big data.
Says Naveen Tewari, CEO, InMobi: “ ‘Apponomics’ is our attempt to share the deep insights we have collected over the past six years to help developers navigate the complexities of the app world across the globe and find the success their apps deserve.”
“From social media marketing tips and tricks, to the essentials of mobile advertising, including advice on how to acquire — and engage — high quality users, to smart strategies to crack high-growth markets in Asia, this book equips app developers to drive big results on a small budget,” says author Peggy Ann Salz, “But there's nothing small about the level of growth and innovation we can expect as millions of mobile apps, billions of users and trillions of sensors add up to produce countless opportunities for developers. This culmination of events will create and deliver an avalanche of apps to new platforms — such as wearables — that people will embrace, appreciate and monetize.”

‘Apponomics’ is free and will be available on February 24, 2014, at the Mobile World Congress event in Barcelona, Spain, or by registering in advance for an electronic version on the InMobi website