Bangalore, January 10, 2014: Multi screen content provider, Lukup Media, is to create India's first on-demand television channel fuelled by movies Warner Bros. A selection of many new releases like Gravity and The Hobbit: The Desolation of Smaug, as well as 200 plus catalogue titles and popular TV series, will be offered to viewers via an on-demand TV channel powered by a new product called the Lukup Player. The Player delivers a combination of live and on-demand content on Televisions and other devices people use to consume content.
Says Kallol Borah, Chief Executive Officer, Lukup Media: "We are very happy to partner Warner Bros. and bring a wide selection of popular and new movies and TV shows which will be available through India's first on-demand TV channel. The channel will allow people to choose titles from their TV program guide, pay for them and view them at a time of their choice."
Adds Chris Dyde, Senior Vice President, International Licensee Markets, Warner Bros. Home Entertainment Group: "Providing consumers with more choices and improving the movie experience at home is at the heart of Warner Bros.' Digital strategy and we're delighted to be working with Lukup Media, which will see a fantastic selection of both new and library movies offered to viewers in India".
Lukup Media plans to launch the Lukup Player in February 2014 and it will carry multiple on-demand channels that it will deliver on TV in addition to the live TV channels carried by satellite and cable platforms