New Delhi December 16 2013: A study by CyberMedia Research (CMR) finds good times ahead for tablet makers: nearly one in ten non-users indicated a strong interest to own a tablet in the coming year. And this is particularly good for Android tablets as 87% of respondents reported a preference for Android OS-based tablets, with only 10% preferring the Apple iPad.
Samsung enjoys highest recall both among users as well as non-users of Tablets. 43% of Tablet users live in households earning Rs. 20,000 to 40,000 per month, indicating a potential for mass adoptionCMR's “India Tablets Consumer Usage and Adoption Trends 2013” study, in which it asked 3,600 respondents (including 1200 non-users) across the country how they prefer to use their Tablets and what they want most from their Tablet usage experience showed that:
No, Tablets won’t replace PCs anytime soon! 78% of the respondents surveyed were of the opinion that there is a still some way to go before the Tablet becomes the primary computing device
Says Satya Sundar Mohanty, Senior Manager, Demand-side Research, CMR: “Indian consumers’ increasing preference for Tablets and the country’s younger demographics have added to the adoption of mobile internet access devices. With changing consumer lifestyles, the India market presents a favourable opportunity for vendors.”
Adds Sumanta Mukherjee, Lead Analyst, InfoTech and Channnels Practices: “Consumers are driving segmentation of the market away from one-size-fits-all models toward different devices available at distinct price points. Interestingly, satisfaction seems to peak for tablets in 5000 to 10000 price range as well as 20,000 and above price bracket.http://www.cmrindia.com.