Tata Docomo launches a personal WiFi hotspot device
Bangalore, November 30, 2013: Indian Wireless internet leader Tata Docomo Photon has launched a device -- Photon Max Wi-Fi -- that lets customers create their own Wi-Fi Zone anytime anywhere and access the internet through any device – laptop, desktop, tablet or phone. The network serves upto 5 devices simultaneously.The device is powered by Qualcomm Gobi with Dual processor technology.
Existing customers of Tata Docomo Photon can upgrade their services to Wi-Fi by simply buying a new device at just Rs 1999. There is also a device cash back offer which makes the device free of cost in 13 months. Customers can opt from wide range of Wi-Fi Unlimited plans starting from Rs 650 that offers 3GB unlimited data to Rs 1500 offering 15GB of unlimited data. New customers can also enjoy the same benefits as mentioned above.
Customers can also opt for Advance Rental Plan by paying Rs 4999 upfront and enjoying benefits of getting 15GB unlimited data each month for 3 months thereby making the device free of cost. Post 3 months, the customer can migrate to the plan of their choice. More info here
India is now the world’s third largest internet user after US and China with more than 165 million internet users and it is estimated that by 2015 India will cross the 330 million mark. The company’s internal findings show that, 60% of Data users consume video content, followed by music 30% and games 25%. Videos, Music & Games are the top thee content categories followed by Imagery and Apps. Recent trends have exhibited growing affinity towards using Mobile TV.
Says Elango T, President Operations, Mobility, Tata Docomo: “The threshold for bandwidth and high speed data connectivity has gone up in the recent time. While wireless data connectivity has greatly increased the level of the user experience on mobile devices, Photon Max Wi-Fi promises Video speeds and will allow data-hungry applications to run seamlessly between multiple users. We believe that data is the next frontier of growth that will offset slowing voice revenues and with products like Photon Max Wi-Fi will help boost the data revenues. Data is already a substantial revenue driver for the company, appx 30 per cent and we only expect this number to go up.”
Adds Rohit Tandon, MBU Head, Karnataka Markets, Tata Docomo: "Currently consumers have to juggle between multiple data plan options, technologies (3G, 2G, CDMA, etc.), operators and devices. With the launch of Photon Max Wi-Fi customers can now experience seamless, operator agnostic high speed internet access with single touch-point across multiple devices for individuals as well as home internet usage.”