Bangalore September 18 2013: Six months after radically changing its flagship Creative Suite to a cloud-based model, Adobe is seeing improved customer acceptance of its new delivery and pricing system.
The new Adobe Creative Cloud, available separately for individuals and enterprises, converts the erstwhile Creative Suite ( Photoshop, Illustrator, InDesign, Dreamweaver, AfterEffects etc) into a monthly or annual subscription model where the customer can seamlessly access the tools from any platform -- desktop, laptop, tablet or phone -- even while they have the option of storing all their files and work on the Cloud.
The ability to harness these tools anytime, anywhere, as long as you have a valid licence, is slowly selling the idea to many long term users who were used to the idea of 'owning' a copy that resided on their own device.
The option of downloading the full suite or part of it on one's desktop or laptop still exists -- but the powerful new extension is the ability to access one's work-in-progress and edit it on the fly, on devices like tablets or phones, without taking up storage real estate for bulky applications like Photoshop.
That apart, Adobe's Worldwide Design Evangelists, Terry White, and Jason Levine, have been conducting roadshows across the Asia Pacific region, for those who could not attend the Adobe Max show in the US, where the Creative Cloud was launched, earlier this year. They highlighted many new features in the Cloud model that were never available in the DVD-based distributions: tools to correct perspective, perform lens corrections and add camera filters in Lightroom; filters to neutralize the effects of shake; a host of new touch-based tools for Illustrator; selectable, pasteable attributes in Premiere.....
Srihara Palangala, Adobe's India Country Marteking Manager also pointed out that the new 64-bit version of Adobe Illustrator CS6 and the 64 bit InDesign could be fairly said to be 'made in India' since the development was substantially done by Adobe's engineers based here.
Key premise of the new Cloud-based Adobe suite: Creative Cloud allows users to stay connected with workgroups and the creative community via their desktop, website, or mobile device. Your entire creative world gets its own centralized hub where ideas, files, fonts, settings, notifications, and team members are connected and organized. With Behance now integrated with Creative Cloud, members will be able to publish their own portfolios, follow other creatives, publish work-in-progress from within a growing number of CC apps and solicit feedback from the worldwide creative community. All files and assets will be automatically synchronized between the desktop, cloud and mobile devices. A designer can take a photo on their iPad, use Photoshop Touch to refine the photo while on the go, then access that file, via the cloud, and use Photoshop CC on their Mac or Windows PC to further enhance the image. Designers can designate shared folders and invite others to collaborate on files. Edits are stored with version history so users can share their files with confidence. Individual members receive 20GB of storage. Creative Cloud members have access to the services necessary to publish highly personalized portfolio web sites using Behance ProSite, high-impact digital magazines for iPad using Digital Publishing Suite (DPS) Single Edition, and PhoneGap Build to create and publish mobile apps for any device.
Find special Adobe Creative Cloud Video Tutorials for APAC here